Soft, 3

Campaign
Agency Network: 
Published/Aired: 
November 2009
Downy:  Soft, 3

Description

Advertising Agency: Grey Kuala Lumpur, Malaysia

Print advertisement created by Grey, Malaysia for Downy, within the category: House, Garden.

Executive Creative Director / Art Director: Joseph Bong
Copywriter: Sunny Ng
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pulautikus's picture

that wot u want a laundry softener to do - turn humans into soft toys? i much prefer my real mummy....

pulautikus
Activity Score 118
Creative Director at kuala lumpur
Publiz's picture

It's difficult to understand. Who is the brand ?

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

Rabubi's picture

I think it's clear and original. And Pulautikus, if you really believe that this softener is going to turn humans into soft toys, then you should be a Reckitt Benckiser client, not a creative.

They are advertising a feeling. It's lovely.

Rabubi
Activity Score 560
Copywriter
Guest's picture

very very nice. I like it

Guest
dlue's picture

yeah i feel it.... there is something about that bear though.... the frame is nice to.. reinforces the soft

dlue
Activity Score 342

cheers,
dlue

mpared's picture

creepy

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

silvi's picture

Stupid big girl

silvi
Activity Score 4170
Copywriter
rolling.stone's picture

ha ha lol

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Migzter13's picture

I wanna be a fuzzy lion for my sweet-ums! hahaha

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

bloody creepy. Like the boogeyman come for you.

Guest
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