Naturally soft, 3

Agency Network: 
December 2008
Downy:  Naturally soft, 3


Print advertisement created by Grey, Malaysia for Downy, within the category: House, Garden.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander
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Yah.... unbelievable body shape but every women will wish to have one. Don't you?

Nice DI..... It stops me.

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These visuals, don't say 'soft' , it's more like fit's like a glove, made to fit.
Although, I understand the 'so soft you don't even feel it' it's forced.

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Think that you have just answered your own doubt. As we understnd, it's "so soft that you don't even feel it'....

Than why forced?

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djakuza's picture

"These visuals, don't say 'soft' , it's more like..." it's more like sitting on a toilet.

Activity Score 517
Art Director
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You are absolutely RIGHT. It's like in the toilet.

But, what's wrong with the idea that selling SOFT?

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daninaga's picture

agree with you, i cant see the "soft" point,, great DI anyway,,

Activity Score 4
Limkokwing University
Javier Ramírez's picture

Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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beautiful woman

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i dated that girl!

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i like this nice!!

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faint, i disagree the "soft" too.

grugee822's picture

its more like a fit slim not suit with the product..

Activity Score 471
practical student |


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