Naturally soft, 1

Agency Network: 
December 2008
Downy:  Naturally soft, 1


Print advertisement created by Grey, Malaysia for Downy, within the category: House, Garden.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander
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A.G. Pennypacker's picture

Skin-tight does not equal soft. Wearing nothing does not equal "naturally" soft. Since when is feeling like you're naked when you're actually wearing clothes a good thing?

A.G. Pennypacker
Activity Score 601
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest commenter's picture

Mmmm..... i think the idea as simple as wearing your own skin. And provided you have a bad one, or not it's nice idea and the art direction is superb....

Guest commenter
SeanMartin's picture

Someone's been reading Sports Illustrated, I see.


No, I am not a media buyer.

ackattak's picture

Seriously. And the SI body-painting swimsuit edition was from several years ago too, wasn't it?

Activity Score 394
SeanMartin's picture

Another one just this past summer. But the original was about five years ago, I think. These arent bad, really. Nice art direction, well executed paint work, and it does show the benefit of the product.


No, I am not a media buyer.

Guest commenter's picture

Yah... i saw the previous works.

And agreed with you, these aren't bad... and i like the art direction too... its great pieces of work to keep in folio... especially for the Art Director.

Guest commenter
Dorn's picture

Damn, sucks 4 real.

ragecg's picture

Lets hope this company doesn't do an ad for "Naturally Soft" Condoms.

nuf said....

Activity Score 73
Scam Detector's picture

I would like to see one for bras and panties, though. :)

Scam Detector
Activity Score 1044
General Manager
Guest's picture

Very masculine train of thought

Javier Ramírez's picture

Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

DOne, in argentina, for a TV spot. Don´t remember agency or product, sorry. I´ll look it up.


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