Down there

Published/Aired: 
June 2007
 Down there
 Down there

Tags

Description

Lactacyd Intimate Care is a new soap. It contains lactic acid that helps you maintain your natural pH balance and stay fresh the whole day through.

Caption

The new soap for down there

Advertising Agency: Grey Stockholm, Stockholm, Sweden
Creative Director: Martin Stadhammar
Art Directors: Sten Åkerblom, Marcus Enström
Copywriter: Josefine Adner
Photographer: Alexander Crispin
Additional credits: Lotta Jarnesjö, Veronica Björklund
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LAZ's picture

hehe.. nice

LAZ
Activity Score 288
Art Director
Beatboxer's picture

Stupid!

Beatboxer
Activity Score 1517
Copywriter
Crayon's picture

nice. i like it

Crayon
Activity Score 163
Copywriter
no-ideas-original's picture

Yuk!

no-ideas-original
Activity Score 106
Other
A. J. SMITH's picture

'Down there', 'the 'lady garden', 'the crown jewels'

Its a nice way of saying that you scrub your twat/cock and arsehole with it.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Steeef's picture

Students work i hope...

Steeef
Activity Score 135
Art Director
Ad Junkie At Large's picture

seems like a first idea

Ad Junkie At Large
Activity Score 554
Art Director
Carlos Duty's picture

and a bad one

Carlos Duty
Activity Score 96
Copywriter
Kin's picture

...soap for kids...

Kin
Activity Score 86
Creative Director
raverus's picture

i don't believe it's from grey!

raverus
Activity Score 1476
Art Director
I think Im good tats why Im here's picture

just because it's for down there, you have to move the soap holder down there? so toothbrush holder must be located at same level as your mouth? Shampoo holder..??

I think Im good...
Activity Score 48
Copywriter
StevenW's picture

If they made a new toothpaste that you applied to your feet, then yes the toothbrush holder would move. Don't make dumb comments! Personally I like the idea, but not the execution. Doesn't feel premium enough for such an intimate product.

StevenW
Activity Score 4
Creative Director
sree ram's picture

pretty presentable ..

sree ram
Activity Score 4
Graphic Designer at MBA |

Cutting the Clutter.

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