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Green Roofs

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by FCB, United States for Dow Chemical Company, within the category: Industrial, Agriculture.

Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director / Copywriter: Jon Flannery
Group Creative Director / Art Director: Doug Behm
Creative Director / Copywriter: Ron D'Innocenzo
Copywriter: Terin Izil
Art Director: Derek Julin
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Hadrons's picture

What a beautiful photograph.
Great copy. (Quite motivating)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nomad8's picture

But the print campaign seems to be just pretty pictures though, with very little substance. EInstein look alikes, green rooftops and feather windmills are all old in concept.

Not just that the copy is abrupt and doesn't elaborate or state that what exactly Dow has done. For instance, Styrofoam is good for roofs yes, but has Dow spearheaded green rooftops? But then green rooftops, though they sound nice and look good, are not natural and so guzzle water and resources.

I would expect a corporate campaign to be impactful and allow us to understand the company better. Instead, I feel like I'm looking at their screensaver...

Nomad8
Activity Score 204
JWT India
kleenex's picture

The print campaign is not as good the videos.

kleenex
Activity Score 52690
Web Designer/Developer
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