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Perception Palette

Published/Aired: 
December 2017
Dove: Perception Palette
Dove Print Ad - Perception Palette

Description

Dove is famous for campaigns that encourage women's self-esteem regarding their natural beauty. However, many people are still wearing cosmetics just to feel a bit more beautiful. So, we turned the brand’s signature soap bar itself into a new kind of makeup that doesn’t encourage people to put on, but to wash off, because no makeup is the best makeup.

Print advertisement created by Miami Ad School, United States for Dove, within the category: Beauty.

Caption

You are already more beautiful than you think

Advertising School: Miami Ad School, USA
Tutor: Rajath Ramamurthy
Art Director: Cristina Gomez
Copywriter: Thanh Ngo
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