Brush

Campaign
Agency Network: 
Published/Aired: 
January 2009
Dove:  Brush
Dove Print Ad -  Brush

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Hong Kong for Dove, within the category: Health.

Caption

Instant hair fall protection.

Advertising Agency: Ogilvy & Mather Asia Pacific, Hong Kong
Photographer: Eric Seow, Beacon Pictures
Retoucher: Aries, Yau Digital
Executive Creative Director: Christen Monge
Creative Directors: Troy Sullivan, Annie Wong
Art Director: Kenneth Kuan
Copywriter: Bradley Wilson
Agency Producer: Brell Chen
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fankar's picture

Scissor option is much communicative and creative.

fankar
Activity Score 7
media dimensions
dshott's picture

yep two's on that

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

JAGGY's picture

It's intense. Not instant.

I like the idea. Effective.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Guest's picture

Instant bloody scalp protection.

Guest
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

mmmm do not know if this is the execution ... for me the idea falls short

luispiter
Activity Score 2756
comunication
sonucoues2002's picture

seen this thousand times
try something new

sonucoues2002
Activity Score 804
visualizer
Guest's picture

yaaawwwnnn

Guest
kalpesh78's picture

nice simple - direct.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

wtf????

Guest
AdvMan's picture

It's cleaver.
Sorunun etkili bir şekilde izah edildiği temiz bir iş

İyi Reklam, Kötü Reklam
www.fi

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

NOOR R.'s picture

don't you find it really close to this
http://adsoftheworld.com/media/print/pantene_brush

anyway if it didn't exist it's not that clever.

NOOR R.
Activity Score 16
art director
Guest's picture

it is right to way of hair fole

Guest
Madibaman's picture

Apart from the nice photography, the idea bombs. I can only say well done to Eric and Aries.

Problem/solution is probably the easiest and most ineffective form of presenting an idea. It's one of the oldest creative tricks in the book and done to death, really. Two things I've noticed Ogilvy seems to be excellent in doing are problem/solution ideas and exaggerated-benefit ideas. They claim 360 branding but always seem to come up with such obvious scam campaigns. Does this print campaign look anything like the current global Dove campaign's look and feel or even strategy? 3CDs. Just like the Ogilvy Singapore's campaign for some torchlight. Zzzzzz....

Madibaman
Activity Score 110
Creative Director
Boxey's picture

intense ad fail

Boxey
Activity Score 8879
Melaleuca In-House
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