Description
Print advertisement created by McCann, Israel for Dove, within the category: House, Garden.
Abusing your hair? Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Creative Director: Nir Levi
Copywriters: Sahar Lewenstein, Daniel Zaks
Account Management: Hanit Marinov, Yoni Friedman, Keren Moyal
Illustrator: Studio Orso
like the bottles against the red background
withalltherespects
i wonder if the headline was needed...
I don't see the connection between "heat" and that spiky brush.
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"Nihil sub sole novum"
The headline seems to be hanging very loosely...
shack
nice one although i think the tag's (Abusing Your Hair?) placement was worse. i think it would be much nicer if the tag's placement and size has been better and it would have definitely made much more sense if the spiky brush's tail looked like "real hair (damaged)" instead of leather tail. Anyways nice work.
Don't follow the herd - be yourself!
Sorry... i think Dove must keep on with Ogilvy all over the world, if not this is the result.(a one shot ad for fun)
Simple ideas are the best !
I like.....very creative
The idea is not new, far from that. Your only chance was to make something spectacular and you missed it. Even the shadows are weak.
Take your time and keep working, don't play PS3 during your worktime.
3D sucks
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Creativity!
Bad layout... sorry
very bad...looks like it was made in the 80s
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