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Brush

Agency Network: 
Published/Aired: 
June 2010
Dove Print Ad -  Brush

Description

Print advertisement created by McCann, Israel for Dove, within the category: House, Garden.

Caption

Abusing your hair? Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Creative Director: Nir Levi
Copywriters: Sahar Lewenstein, Daniel Zaks
Account Management: Hanit Marinov, Yoni Friedman, Keren Moyal
Illustrator: Studio Orso
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Adaddicted's picture

like the bottles against the red background

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

art.vs.commerce's picture

Interesting, not great art direction

art.vs.commerce
Activity Score 566
Art Director
shahid.h's picture

i wonder if the headline was needed...

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
dollypoppin's picture

I don't see the connection between "heat" and that spiky brush.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

stadmed's picture

The headline seems to be hanging very loosely...

stadmed
Activity Score 23
Other at Lowe Lintas/ Kolkata India |

shack

shortafella's picture

boring. old idea. low execution

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

TommyO's picture

Ooh, sexy.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

prs's picture

nice one although i think the tag's (Abusing Your Hair?) placement was worse. i think it would be much nicer if the tag's placement and size has been better and it would have definitely made much more sense if the spiky brush's tail looked like "real hair (damaged)" instead of leather tail. Anyways nice work.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

Hibon's picture

Sorry... i think Dove must keep on with Ogilvy all over the world, if not this is the result.(a one shot ad for fun)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

I like.....very creative

Guest
Tommy G.'s picture

The idea is not new, far from that. Your only chance was to make something spectacular and you missed it. Even the shadows are weak.

Take your time and keep working, don't play PS3 during your worktime.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Guest's picture

what ps3 rocks.... youre an xbox fan arent you

Guest
freakart's picture

3D sucks

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

jackal hunts's picture

Yawn...

jackal hunts
Activity Score 325
Copywriter at India
dot.dot.'s picture

headache .........

dot.dot.
Activity Score 25
Guest's picture

Bad layout... sorry

Guest
bobby666's picture

not good dude.

bobby666
Activity Score 1462
RMG Connect, India
meraj's picture

old concept with interesting execution

meraj
Activity Score 216
university
pdabhinav's picture

too old

pdabhinav
Activity Score 100
Guest's picture

very bad...looks like it was made in the 80s

Guest
Sjobs94's picture

very creative

Sjobs94
Activity Score 80
Copywriter
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