November 2007


Advertising Agency: M&C Saatchi, Wellington, New Zealand
Photographer: eek
Designer: Chris Redditt
Executive Creative Director: Oliver Maisey
Creative Director: Jeremy Southern
Art Directors: Dale McGuinness, Mark Anstis, Rene van Wonderen
Copywriters: Jeremy Southern, Marianne Harvey
Retouching: The Lounge
Account Service: Pete Robinson
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Highest Rated

axelk's picture

funny and good

Activity Score 286
axelk's picture

funny and good

Activity Score 286
joelapompe's picture

Great idea for second hand clothes. But the whole "living clothes" trick has been done to death!!! / Facebook : Joelapompe

Activity Score 4011
Rachel.Mann's picture


Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Advertising Pawn's picture

I'm usually not the one who would yell that "we've seen this before", but in this case, it's pretty much a copy-paste from a famous campaign:

Advertising Pawn
Activity Score 415
Other |


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thirty6chambers's picture

the idea works so much better for axe.

Activity Score 1458
Art Director
danestevez's picture

it's not if the living clothes thing is done, is how it has been used... i like the way it is used in this case, get it right away and it's funny...

Activity Score 115
Copywriter at Publicitaria Interamerica Lowe
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