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Eunice

Campaign
Agency Network: 
Published/Aired: 
March 2010
Doritos:  Eunice

Description

Advertising Agency: AMV BBDO, London, UK

Print advertisement created by BBDO, United Kingdom for Doritos, within the category: Confectionery, Snacks.

Caption

Eunice wants to make the next Doritos TV ad & win £200k.
Please. Win it before she does.

Art Director: Tim Vance
Typographer: Aaron Moss
Copywriter: Paul Knott
Planner: Tom White
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Highest Rated

xcreativity's picture

dont like it just for the fact it would take me a lot of time reading it. I'd just read the main headers and skip the rest.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

ivan's picture
ivan
Activity Score 6
Creative Director at Ads of the World
Reality Check's picture

The copy contains sections that make it very good, and a lot of other sections besides. Less is more, Paul.

Reality Check
Activity Score 2549
royschellekens's picture

I do like the concept, allthough it doesn't give me an instant happy feeling. Perhaps that makes it less suitable for Doritos. Agree with 'Reality Check' on the copy. Photography matches the concept perfectly btw..

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Hibon's picture

OK... better now. Kind of work that you have to take your time and look, read and think. (just like french movies:)

Hibon
Activity Score 3734

Simple ideas are the best !

ek kanya's picture

looks good. i mean the ad looks good, but I a, afraid it kind of feeds prejudices.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

shahidali's picture

how much time do they think a viewer will spend in finding out the detail of this ad?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Dev Kumar's picture

British humour? Okay, I get...and it's well executed.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
xcreativity's picture

dont like it just for the fact it would take me a lot of time reading it. I'd just read the main headers and skip the rest.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

gonndo's picture

Maybe for you it's a lot of time reading it, but the thing is that British culture ADORES to read, so this ad suits it perfectly, I think...

See you on the road...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

CiLLA's picture

Too much text.

CiLLA
Activity Score 31
MOMAIDESIGN's picture

Is this type of competition a pretext to 'not needing creatives'? Well, let's hope not. I ran into several competitions in the music industry that offered prizes for the best remixes of different artists. The prizes were terrible in comparison to this one, however the idea was simply that you would go, spend many hours remixing & mastering someone elses track and that the group would review and give you a detailed comment about your efforts. And if you won, the prize was a 1 day studio recording session and your remix included on some compilation album (ow wow). Turned out that in many cases, they never wrote detailed reviews for the contributors. So you would do what the studios & artists would have had to comission someone to do, fo FREE!
The fact that they are selling it as a 'gateway into advertising fame' - pff! Disgraceful - you need a lot more pencils & lions propping open doorways before you become an Ad god.

MOMAIDESIGN
Activity Score 276
Art Director
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