Heart attack

Agency Network: 
September 2013
Don't you care?!:  Heart attack


A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.

Print advertisement created by BBDO, Russia for Don't you care?!, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Moscow, Russia
Art Director: Alexey Starodubov
Client Services Director: Katherina Guvakova
Account executive: Ksenia Rubtsova
Project Manager: Konstantin Usatov
Senior designer: Timophei Ilyen
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mmackinven's picture

Just a little bit forced...

Activity Score 1606
Art Director at Freelance |


pierrelastname's picture
Activity Score 2865
Dreambang's picture

instead of showing cigarette in all 4 Ad, it can be cigar or other smoking objects in each ad :)

Activity Score 239
Creative Director at India |


YOSEF 302's picture

Forced! Smoke added..

Activity Score 69
Creative Director |

Yosef Khouwes. Creative Director / Filmmaker

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