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Water Balloons

Agency Network: 
Published/Aired: 
February 2010
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Don Limon:  Water Balloons
Don Limon Print Ad -  Water Balloons

Description

Print advertisement created by RitterSlagman, Germany for Don Limon, within the category: Food.

Caption

The juiciest fruits.

Advertising Agency: RitterSlagman, Hamburg, Germany
Creative Directors: Thomas Putnings, Christian Kutscheid
Art Director: Thomas Putnings
Copywriter: Christian Kutscheid
Photographer: Mariam Schindler
Post: Image Refinery
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Highest Rated

Guest's picture

the limes are front and center?
one has the sticker on it

Guest
CuriousPencil's picture

"The Juiciest fruits... all taste like rubber."

Interesting that the still life doesn't show limes, the only fruit that the client actually ships. Using a mafia 'don limon' who 'pulls the strings' for lime export. I wonder how the fruit pickers in the origin country would feel about that little metaphor.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

the limes are front and center?
one has the sticker on it

Guest
CuriousPencil's picture

Pardon my blindness and thank you Guest, I thought the round shiny things were apples. Can't even blame EU policy on lime shapes on this one. How embarassing. Pointage modified accordingly.

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

Yes, nice visual but lacks some sense in the idea.

jackmancer2017
Guest's picture

Please be so kind and care to explain how this lacks sense.
Thank you,
Guest.

Guest
Guest's picture

too juicy!

Guest
Cheerriiee's picture

It actually makes sense, they're full of juice.
I like it, i just would like to see the fruits bigger.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Water balloons for fruits?????

Guest
Janae's picture

reminds me of a condome ad and not one for limes.

Janae
Activity Score 385
CommandZ's picture

Easy, the fruits gonna POP with juice & flava, got it. But I'm still left with a rubbery aftertaste. Image-wise what Cherrie said, make'em bigger, more plump.

CommandZ
Activity Score 2515
Creative Director
CommandZ's picture

Easy, the fruits gonna POP with juice & flava, got it. But I'm still left with a rubbery aftertaste. Image-wise what Cherrie said, make'em bigger, more plump.

CommandZ
Activity Score 2515
Creative Director
Guest's picture

Nice try. It just leaves a rubbery taste in my mouth.

Guest
Guest's picture

It is a risky metaphor indeed. Perhaps if the balloons were white and the juice actually looked like juice might help. The image is engaging, nevertheless.

Guest
Guest's picture

Good postings on very good blog i read this blog with very much interest it has got all the required stuff this is really a nice blog keep the good work going.

Guest
Guest's picture

Good idee, gives me a juicy perception...

Guest
Chelsey Homan's picture

I feel this relies too heavily on the visual switch. As far as I can see, there's no link between the concept and the visual. It would work just as well to show real fruit. It is a very clever visual thought.

Chelsey Homan
Activity Score 90
Guest's picture

Cool idea and looks really nice, but when I see water balloons, I think water and rubber, not juice. It's really close to being strong, but something's off.

Guest
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