Hunter

Campaign
Agency Network: 
Published/Aired: 
December 2007
Dolormin:  Hunter

Description

Print advertisement created by KNSK, Germany for Dolormin, within the category: Pharmaceutical.

Caption

Fast pain relief.

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Christopher Koch
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Highest Rated

Jetstream's picture

It's not a big but funny idea. The execution leaves a lot to be desired.

Jetstream
Activity Score 115
Other at Freelance CD
rebelscum's picture

Took me WAAAAAYYYYY too long to get...and once I did I found it to be a bit of a reach.

But when I did, I grinned. :smallgrin:.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2104
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

puppiepoppy's picture

Hi fella! Do you guys really work for this client? Is this a new product benefit or just false/ deceiving claim, tailored for the awards? I thought Dolormin is for headache & menstrual pain?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

kurtberengeiger's picture

KNSK have a Dolormin TVC in their online portfolio.
http://www.knsk.de/newsite/dolor.html

kurtberengeiger
Activity Score 7353
Copywriter
puppiepoppy's picture

Hmmn, thanks for the link. Well, if you've seen their tvc, you'll know that the spot is for the consumers, and this print campaign is for those award juries who's having a fcuking headache (or broken fingers) going through all those craps in the preliminary judging sessions.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

chinaski's picture

i didn't like the lighting. The idea is ok, but not exciting to be honest.

chinaski
Activity Score 951
Copywriter
krautland's picture

this is treating another product from a crowded category as if it was the only one around providing this benefit.
why shouldn't I use aspirin, tylenol or some other shit?

this is junior-book level work, weak on strategy.

krautland
Activity Score 3212
Art Director at erm... no calls please.
conan o brien's picture

why is he about to shoot his foot??

conan o brien
Activity Score 88
copywriter
WilhelmR's picture

The look on the dog's face is priceless :P

WilhelmR
Activity Score 84
pankajadsoftheworld's picture

nice ad

pankajadsoftheworld
Activity Score 433
Illustrator
hoperator's picture

thats funny. nice shot.

Krautland i would use this product (if they had it in Australia) because they made me laugh and i like them as a company. if all products do the same thing i will buy the one i like the most. not rocket science, it stops pain!

hoperator
Activity Score 80
Art Director
fay-fly's picture

it is fantastic.

fay-fly
Activity Score 58
copy writer
sumsum's picture

I'm wondering if the guy took a pill right before got trapped. otherwise I'm rather wondering why he doen't get out of the trap immediately.

ok, I know... wether you like or not:)

sumsum
Activity Score 613
copywriter
Jetstream's picture

It's not a big but funny idea. The execution leaves a lot to be desired.

Jetstream
Activity Score 115
Other at Freelance CD
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