Agency Network: 
December 2007
Dolormin:  Hunter


Print advertisement created by KNSK, Germany for Dolormin, within the category: Pharmaceutical.


Fast pain relief.

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Christopher Koch
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Highest Rated

Jetstream's picture

It's not a big but funny idea. The execution leaves a lot to be desired.

Activity Score 115
Other at Freelance CD
rebelscum's picture

Took me WAAAAAYYYYY too long to get...and once I did I found it to be a bit of a reach.

But when I did, I grinned. :smallgrin:.


"I saw a subliminal ad executive once, but only for a second." - The Wright

Activity Score 2096
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

puppiepoppy's picture

Hi fella! Do you guys really work for this client? Is this a new product benefit or just false/ deceiving claim, tailored for the awards? I thought Dolormin is for headache & menstrual pain?

Activity Score 1632
Creative Director |

kurtberengeiger's picture

KNSK have a Dolormin TVC in their online portfolio.

Activity Score 7307
puppiepoppy's picture

Hmmn, thanks for the link. Well, if you've seen their tvc, you'll know that the spot is for the consumers, and this print campaign is for those award juries who's having a fcuking headache (or broken fingers) going through all those craps in the preliminary judging sessions.

Activity Score 1632
Creative Director |

chinaski's picture

i didn't like the lighting. The idea is ok, but not exciting to be honest.

Activity Score 951
krautland's picture

this is treating another product from a crowded category as if it was the only one around providing this benefit.
why shouldn't I use aspirin, tylenol or some other shit?

this is junior-book level work, weak on strategy.

Activity Score 3182
Art Director at erm... no calls please.
conan o brien's picture

why is he about to shoot his foot??

conan o brien
Activity Score 88
WilhelmR's picture

The look on the dog's face is priceless :P

Activity Score 84
pankajadsoftheworld's picture

nice ad

Activity Score 433
hoperator's picture

thats funny. nice shot.

Krautland i would use this product (if they had it in Australia) because they made me laugh and i like them as a company. if all products do the same thing i will buy the one i like the most. not rocket science, it stops pain!

Activity Score 80
Art Director
fay-fly's picture

it is fantastic.

Activity Score 58
copy writer
sumsum's picture

I'm wondering if the guy took a pill right before got trapped. otherwise I'm rather wondering why he doen't get out of the trap immediately.

ok, I know... wether you like or not:)

Activity Score 607
Jetstream's picture

It's not a big but funny idea. The execution leaves a lot to be desired.

Activity Score 115
Other at Freelance CD
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