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Human cannon ball

Campaign
Agency Network: 
Published/Aired: 
September 2008
Dolocordalan:  Human cannon ball

Description

Art Director:Renzo Sanguinetti

Print advertisement created by FCB, Peru for Dolocordalan, within the category: Pharmaceutical.

Advertising Agency: Mayo DRAFT FCB, Lima PERÚ
Executive Creative Directors: José Rázuri
Copywriter: Martin Aquise
Designer: Luis Casaró
Illustrator: Luis Casaró
Account Director: María Beatriz Rodo
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bompa's picture

good art, but not the idea

bompa
Activity Score 318
Copywriter
Leonardo Molina's picture

Cómo andás Seba tanto tiempo?, no se si veas esto pero soy Leo de Castelar.
Escribime un mail si lo ves.
Abrazo!

Leonardo Molina
djakuza's picture

nice Art, but what's the product? I've never heard about it. Can't find anything by "googleing" :D

djakuza
Activity Score 517
Art Director
Davosk's picture

It doesn't really matter, the Peruvians know what it is. Lovely illustrations.

Davosk
Activity Score 4811
Art Director
hernanCITO's picture

if only Peruvians know what it is, then why posting it here?
The illustrations are ok.

hernanCITO
Activity Score 44
Creative Director
whitespace's picture

I think it's because it's Ads of the World, not ads for non-Peruvians.

That said... would someone tell us what the product is?
My uneducated guess would be it's a pain relief balm of some sort.

whitespace
Activity Score 1953
Creative Director
The Account Boy's picture

Hi Everybody,
Im from Peru. This ads are for Dolocordralam, a very used pain - relieving cream. I think the art and the idea are ok.

The Account Boy
Activity Score 2
YR
Andy-B's picture

I think its too busy. I believe that, less is more.

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
matks's picture

Generally, less is more, but here we've got a circus-like poster, so to keep the convention they had to put lots of prints, fonts, headlines etc. In this case "more" makes the idea clearer. Besides it is funny and universal (I assume this gel is against backache).

matks
Activity Score 482
Advertising
Hermoso's picture

el arte está de nivel, pero el concepto ni el producto se leen bien.

Hermoso
Activity Score 64
Copywriter at Copywriter
jiahsisco's picture

Art is good. what is with the transparency on the edges of the poster? No clear idea here. What is with all this english copy coming from peru? Where is this going to run?

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

matks's picture

It's an international version, so they've translated the whole work, which is much better than keeping the original ad with just copy translated under. It looks better.

matks
Activity Score 482
Advertising
slip's picture

Really beautiful.

*****

slip
Activity Score 919
designer |

SJB

PickyPrick's picture

Why are the edges of the poster translucent? Doesn't say anything about the product. I don't even know what it is. But those edges give it away that it is fake.

PickyPrick
slip's picture

it's for sore muscles punks!

*****

slip
Activity Score 919
designer |

SJB

Guest commenter's picture

Muy buena idea y direccion de arte asi los demas digan lo contario.

Guest commenter
2d2's picture

muy buen arte. pero me parece que nunca han sido publicados. hechos para premio nada más.

2d2
Activity Score 8
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