Agency Network: 
January 2007
Döhler:  Wolf


Print advertisement created by D/Araújo, Brazil for Döhler, within the category: House, Garden.


Döhler Embroidery products. Even what's scary is cute.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Art Director / Illustrator: Alexandre Amaral
Copywriter: Igor Becker
Photographer: Jeferson Caldart
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SwampBug's picture

LOL.. simple, but I feel, effective!.. Kinda cute too

When Life gives you lemons, grab the salt & tequila & call me over!!

Activity Score 18
International Academy of Design and Technology~~ Bachelor's degree program for Graphic Design |

When Life gives you lemons, grab the salt & tequila & call me over!!

marton.santos's picture

aliás...sempre gostei!

Activity Score 37
robottttrockkkk's picture

divertido. jajajaja

[ http://eltubedeyou.blogspot.com ]

Activity Score 812
Copywriter at Quorum / Nazca Saatchi & Saatchi
NatalieM's picture

I like the art direction and the line, but what does it say about the products? Is the hobby of embroidery intimidating?

Activity Score 1681
Topolewski |


Rachel.Mann's picture

Awwwwwwe, teeny wittle overalls! *melts*

I don't get it - is everything they embroider "Cute"?

Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Neil Levy's picture

i like these. sure, they're a little spec feeling (6 ads for a client with no budget to probably run one) but they're well executed and i think a simple idea. just like steve martin said "you can't write a sad banjo song" so i forgive it. and also, in your efforts to make your book better any client big or small is fair game. so nice job. one question: wondering why the whole ad isn't embroidered. why is there a floating line of type on it. wouldn't it have made sense to embroider every detail? art directors should write back as i'd love to see their opinions.
be well,

Neil Levy
Activity Score 314
Copywriter |

neil levy

mlsman5000's picture

I agree art directionally everything should have been embroidered. It might have been cool if it was on that round thing that they use with some stuff half finished and thread hanging down etc they should have really pushed it, because to be honest I think the art direction is the only thing this ad has, (or would have rather) going for it. That line doesn't make any sense to me maybe it's lost in translation.

Activity Score 128
Saatchi & Saatchi
monicamexico's picture

Embroidery products? I don't think so.

Activity Score 824
R. Rinaldi's picture


R. Rinaldi
Activity Score 678
Guest's picture

mais fraco que caldo de bila.

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