Delivers Like You Send

Agency Network: 
July 2011
Dogan Courier:  Delivers Like You Send
Dogan Courier Print Ad -  Delivers Like You Send


Print advertisement created by McCann, Turkey for Dogan Courier, within the category: Transport.

Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Hakan Yegen
Art Director: Firat Yildiz
Copywriter: Yavuzhan Gel
Illustrator: Metin Akbas
Account Director: Ezgi Baripoglu
Account Manager: Selcan Gülcü
Account Executive: Bilge Ertem
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jotabjunior's picture

For what ellipsis at the end? Just one final point. But I liked it.

Activity Score 42
Art Director
atb2005's picture

I don't get it. How does the visual support the copy? If I am sending the painting on the left, why does it look different on the right? Seems to me it has not been delivered like I sent it..

Activity Score 13489
murugesh's picture

yes, even i have the same question?

Activity Score 75
creative director
historica's picture

its common......

Activity Score 110
university of dhaka
ace85le's picture

Visual wins. But visual+tagline fails, which practically makes it a big fail.

Activity Score 3933
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Adjiherdanto's picture

"delivers like you send"...

is it " like you send" is from a good painting into a broken painting?

Activity Score 23
Graphic Designer at Corse Design Factory
Simularch's picture

The thing is - it functions inversivly: when you give somebody something valuable - you want it to be secured, but the thought of something would happen remains - this ad point on the poor case of delivery ( when the painting was, most likely, substituted by the fake)? and tells you (subject of the ad) that this company knows about such possibility ( by this it gains in credibility) and the tag line reassures you that "THIS" ( depicted by the image itself) not gonna happen... the joke in the structure of the ad ( discrepancy of the paintings) is rather targeted on people who are frequently faced with delivery...

Activity Score 2
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