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bigbadfatmadafaka's picture

Not new, bad Art Direction look at the dog s bite and hair... and still looks to stiff. I think they even cloned grimrippers hand and used it as feet. Bad crafting, Bad Idea.

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

washiam's picture

"Wow" .... is my first voice to these visual, but when I look into deeply, I found I just cant prefer the retouching .
And same time , the idea looks too forced probably.
Well, that just my view, btw, nice try and cool tone.

washiam
Activity Score 443
Art Director
jennywhx's picture

shinigami again....the copy "save his life, save yourself" ....is disappointing.
but i like the way showing skeleton of the death god, especially the third one (beach).

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

bigbadfatmadafaka's picture

Not new, bad Art Direction look at the dog s bite and hair... and still looks to stiff. I think they even cloned grimrippers hand and used it as feet. Bad crafting, Bad Idea.

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

No fixed abode's picture

I don't get it. Can someone explain why the WWF are encouraging you to save a dog's life in order to save your own? Are they saying that dog's protect you from death ie warn you about buses, tsunamis and fires? These are confusing.

No fixed abode
Activity Score 380
Copywriter
Rog's picture

WTF, WWF?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

me thinks's picture

WOW.

Well said, Rog.

me thinks
Activity Score 722
Copywriter
puppiepoppy's picture

Looks like a desperate effort! WWF is more about saving wildlife and not domesticated animals. I guess Shunya AD@Beijing should dig in more about what's WWF is all about. I also doubt if the ad agency got WWF to approve the campaign....they might get their ass sue for this as well.

Apart from the core strategy, the crafting (art direction, photography, typography) is all shitty and it's just college work! What's the blindman doing crossing the road while the red pedestrian light is on? The strapline just doesn't work. "Save his life, save yourself". Confusing. Save the blindman?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

picturejockey's picture

Are they trying to say that any streetdog can be trained to be a guidedog?

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Yokel's picture

Hrmmm.... Well, it is in China, and we know the stereotypes about chinese and dogs ..... *thinking* p e r h a p s they're trying to get people to stop eating dog (and by extrapolation all the other funny animals what ends up on the plate) ... because if we don't ... hmm. Nope, the idea still doesn't work for me. Maybe in China where the sensibilities are somewhat different?

Yokel
Activity Score 604
Art Director
otto54's picture

Baaaad photoshop, maybe they finish all the money for the firts two.

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

Stigset's picture

looks like this guy is still going to get hit by the bus though.

Stigset
Activity Score 1454
Art Director
puppiepoppy's picture

Poor bugger!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

mrtalented's picture

oh, wait! dogs love bones. that's why the death looks yummy to him.

mrtalented
Activity Score 2171
Creative Director
ivan's picture

Haha! You earned your nick today! :)

ivan
Creative Director at Ads of the World
Dick Huges's picture

I like the creatives names more than the ad itself:

Creative Directors: Doze, Joy liu
Art Directors: Guan zi, Bai qing

Dick Huges
Activity Score 937
Copywriter
Mantufayo's picture

Ese perro va a matar a ambos!
...............................
Dog is gonna kill both of them!

Que se hable español!

Mantufayo
Activity Score 580
Creative Director
AriesDW's picture

I really like the photographic style presented here - the somewhat washed out colors - it is suiting to the image of the Reaper. I think great photography can make or break an ad and in this series, it is a help.

AriesDW
Activity Score 172
Other
juggernaut's picture

dog biting the reaper's hand...what if he takes the dog...lol

juggernaut
Activity Score 12
Copywriter
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