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bigbadfatmadafaka's picture

omg...best of 3 if ive got to choose with a 9mm on my head.

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

JediByKnight's picture

how often are we going to see this idea?

we've seen it at least thrice in the last 2 years, all for public service/environmental communication.

headline reads: save (trees/dogs/earth/skies/insertsomethinghere), save (lives/yourself).

back to the drawing board.

JediByKnight
Activity Score 184
Other at Google
Rog's picture

I'm sorry. This is all dreadful.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture

Looks like a desperate effort! WWF is more about saving wildlife and not domesticated animals. I guess Shunya AD@Beijing should dig in more about what's WWF is all about. I also doubt if the ad agency got WWF to approve the campaign....they might get their ass sue for this as well.

Apart from the core strategy, the crafting (art direction, photography, typography) is all shitty and it's just college work!

It's odd having this feeling that maybe, maybe the dog is just keen with the bone of the GrimRipper? Someone, feed the dog pleaseeeeeeee.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

tahiti's picture

do you blow it too big???????????

tahiti
Activity Score 42
Copywriter
otto54's picture

Very good artirection in the photo, not sure about the idea

otto54
Activity Score 381
Art Director |

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Advertising pass, pasta remain...

puppiepoppy's picture

Feed your dog with dog food, not bone!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

washiam's picture

just one question, if this happened(i mean the huge eagre), the lovely dog can save anyone's life, cant he? cant he? cant he?..............
Pls save me

washiam
Activity Score 443
Art Director
everartz's picture

lovely art but for the concept there is some blur about it....

everartz
Activity Score 7613
Art Director |

| everartz |

henduraa's picture

contrive

henduraa
mrtalented's picture

i don't think any dogs can save this poor kid from tsunami hitting that close. it's the proof that sometimes good photography can't rescue the weak ideas.

mrtalented
Activity Score 2171
Creative Director
puppiepoppy's picture

Totally agree with mrtalented! Good photography (or a dog!) can't rescue a weak idea.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

who knows's picture

how wonderful this series is. it touched me at the first sence.

who knows
Activity Score 10
Copywriter
Guest's picture

ACK! Advertisements are supposed to make someone look immediately at your focal point in the picture.(the dog? grim reeper?)
But the first thing I saw is that blatantly obvious, putrid cloning job in the bottom left.

Guest
Guest's picture

Should have been "WTF:dog,beach" .
What ever did they expect to convey?

Guest
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