March 2007



Because sometimes it's so hard to find a way home

Advertising Agency: McCann Erickson, Warsaw, Poland
Creative Directors: Iwona Kluszczynska, Wojciech Dagiel
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Art Buying: Monika Dagiel, Karolina Czaplarska
Photographer: Lukasz Murgrabia
Stage design & mock-ups: Karina Krolak, Marek Lesniak
Retouch: Iza Zembrzuska
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Renan's picture

Thats what i call AN AD! Congratulations.

Activity Score 64
Bye's picture

I saw this a while ago, it's beautiful though a bit hard to grasp at first. Nevertheless this shows how execution can define an ad. Superb.

Activity Score 1464
juliangray's picture

great work. simple and intense.

Activity Score 987
Art Director
Guest's picture

That is what happens when a dog can't find a pay phone.

Guess's picture

awwwwww.... sex sells, cute animals too.
sorry, but i don't fall for animals.
ads like these always seemed a bit lazy to me.
i prefer idea driven ads with strong concepts

[edited by admin for foul language]'s picture

i like the cloud in the background.

[edited by admi...
Jet Propulsion Lab's picture

I totally agree!!
Did you notice that if you turn it upside down and stare at it with one eye closed for 21 seconds 9.62" away from the screen, you see a hidden message? Pretty creepy!

Try it.

Jet Propulsion Lab
Activity Score 10679
iT-iS-i's picture

F off mate! Don't kid around like that...

Not even twenty tongue rings could (beep) with my speech...

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Rog's picture

Lovely. >>>> That's not an ad. THIS is is an ad.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

curious's picture

does doggy needs a cab home? I am amazed dat ppl find this good stuff.

Activity Score 34
Graphic Designer
Ad Junkie At Large's picture


Ad Junkie At Large
Activity Score 554
Art Director
Kateter's picture

just because people like the photo doesn't mean they will remember who the ad is for. this series proves that (I bet that 99% of people don't recall the advertiser 3 secs after they saw the ad).
nice photo doesn't make a nice ad.
festival material that don't stand a chance in the real world. waaaaaaaaaay off imho.

Activity Score 2029
bartwhite's picture

like it!

Activity Score 80
Art Director
nyzz's picture

very nice :)

Activity Score 84
Art Director |

"Add an Ad"

Tapper's picture

Stupid analogy. Product is bolted on to a very unstable idea

Strip. Strip. Strip.

Activity Score 490
nirmalranganathan's picture

Good thought... Well executed too... MPT Taxi Service has a good brand building campaign...

Activity Score 142
Client Servicing at WoC Advertising Enterprize, Chennai, India |

To be consciously stupid, when required, is an essential part of wisdom.

Guest's picture

Wooohaa, so cool!!!

everartz's picture

beautiful photography... nice concept... great layout.. way to go Poland!

Activity Score 7613
Art Director |

| everartz |

Zelao 's picture

I'm gonna start to look for lost dogs in tree holes.
That's a place i never checked before.

elmikel's picture

Nice art direction but I don't think that this idea sells. No USP, just a nice campaign. And does anybody remember the taxi number after seeing this ad?

Activity Score 1147
Néstor's picture

i dont get it.
why animals?

Activity Score 126
Copywriter |

adrianapr's picture

WTF???? I haven´t seen these when they posted, now that i did... WTF?? Why is this any good??
because the puppie is cute? come on everyone!!

either i´m completely lost here and missing something really great, or this is just a "cute" picture of a puppie that has no home to go to... and that´s all. SO???

maybe calling a taxi would help the dog?

oh god sorry but i was really surprised when i read the comments.

these days you can´t know what people will think about an ad, definitely... that´s why agencies send like 200 pieces to a festival (let´s see what happens "strategy").

Activity Score 1254
sharktera's picture

very well!

Activity Score 25
Graphic Designer
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