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ellehcimeo's picture

Wouldn't this illustrate that the car's shocks are terrible?
And no one needs to go 0-100 in 6 seconds.

Activity Score 3376
Art Director
squirrely's picture

I dont get it.

Activity Score 316
Graphic Designer
ivan's picture

It's a toy dog that people put in their back windows usually. Except it lost his head.

Creative Director at Ads of the World
kbstefan's picture

I like the concept !! I dont like the image.

Activity Score 8
Graphic Designer |


Oren's picture

It's a toy dog who you put in the front window and not in the back,
And the head of the dog is swinging up and down when in motion ..

So i guess the concept is that the car is so fast or it's accelrating so fast that the dog's
head fall off ..

I like ..
And beside.. It's the first ad from israel that i see in here .. Respect.

Activity Score 91
Desi's picture

I guess in that case we need to put all the explanation for the ad in the bodycopy :)

Activity Score 1042
addyhoch10's picture

these nodding dogs are known in many countries and don't need an explanation there.
i'm not sure about the head-off image though, gave me a rather bad associativity

Activity Score 2592
Art Director
evilmonk's picture

will ny one plz tell me wat is this ad all about..i dont get ..

Activity Score 6
aj's picture

as a dog loving person, i despise the imagery. arent there more ways to communicate 0-100 in 6 secs? like that fabulous emailer from renault?

Activity Score 168
Art Director
Naresh Kumar's picture

really i confussed totally

Naresh Kumar
Activity Score 16
Graphic Designer
ellehcimeo's picture

Wouldn't this illustrate that the car's shocks are terrible?
And no one needs to go 0-100 in 6 seconds.

Activity Score 3376
Art Director
braindrain's picture

Volkwagen is ripping off their own ads now. There was a Volkswagen One Show winner that had a bobbing head dog with a neck brace. Much funnier, in my opinion.

Activity Score 240
kre8's picture

i think it's cool.
would have been much stronger though if it was shot, and not illustrated.
good idea though.

Activity Score 989
Radoslav Minchev's picture

Freakin' cool, especially for Asian markets.

Question I Answer

Radoslav Minchev
Activity Score 288
Marketing Manager |

It's my job to keep punk rock elite

biwerw's picture

I believe VW did a commercial for the Golf/GTI about 10 or so years ago with two guys driving around with this dog in the window. I understand the ad as the new Golf/GTI is better and faster.

Activity Score 6
Graphic Designer |

Get Ready...

aris's picture

do i get it right: the dog's head is torn off because the car accelerates so fast? must be exactly the other way round, i guess. the dog's head is pressed on its shoulders while the car speeds up and torn off by hitting the brake, not?

Activity Score 2
ingolstadt's picture

nodding dogs are very popular in Asia, the heads consists of a heavier end, and a longer end with a small pin in the middle to counter balance the thing, it is easily pinned in, and out. Many love to put these nodding dogs in their cars. This ad works only if the detailing of the picture is done well enough. Very good ad IMO.

Activity Score 56
Art Director
Javi Ending's picture

Good idea, but the execution is not clear enough, maybe a body copy or the dog resembling a wobbly head because at first glance it looks like a real dog

Javi Ending
Activity Score 130
Copy_ranter's picture

This ad was definitely not approved by the client. It's either scam or spec work, either it was created with the original Golf GTI ads in mind back in the late 90s, early 2000 where the same visual device was used - the bobble head dog - this is ad is made for people familiar with advertising and the Golf GTI campaign, not for your everyday consumer.

Activity Score 194
Creative Director at FP7/DXB
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