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AmandaCarolina's picture

Are you guys freaking crazy? This is too good! I don´t think you got the "follow your instincts" idea. Animals don't think, they have instincts, they like the sun. My dog goes outside at the same time everyday to take a sunbath. Human-beings think AND have instincts. It basically says, follow the instincts!

AmandaCarolina
Frits Harkema's picture

It's Volkswagen. And Brasil. So it's a Cannes Lion. Even if it's a dog.

Frits Harkema
Activity Score 709
Antwerpen
Goblin's picture

Very nice photo. But I'm sorry did I missed something in this ad? don't get it at all...

WWW.MULTIMEDIA-STOCK.COM
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upload/download free pictures, 3d models, illustrations...

Goblin
Activity Score 408
Creative Director at I TO NIJE SVE! |

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www.itonijesve.com

consolidated.db's picture

sun

consolidated.db
Activity Score 539
Copywriter at Ad Land
onestepahead's picture

and the point is... the connect to the product benifit is atleast a 100 light years away.

onestepahead
Activity Score 97
Client Servicing
ChuckNorris's picture

Uh, no it's not.

Follow your instincts >> Go out in the sun >> Buy a car with a sun roof.

Pretty straight forward, IMO.

ChuckNorris
Activity Score 832
Creative Director
theartiz's picture

Yeah Right! Like the Dogs gonna buy the Car instinctively.

"Wag To go, Doggy!"

theartiz
Activity Score 80
Art Director
Heaven's picture

Y el perro qué??????

Heaven
Activity Score 88

ssshingon!

onestepahead's picture

No it's not:

Follow your insticts>> Go out in the sun >> buy a convertible

see that makes sense too. Moreover if at all I need to showcase affinity towards sunlight, i would rather show an allegator or a plant... but a DOG. comeon.
The Dog out here a weak link between the product and its benefit.

onestepahead
Activity Score 97
Client Servicing
copywriter.txt's picture

Hey, one step ahead, please return five houses in this game. : )

Just kiddin.

My dogs love to take a nap at the sun. This ads work very well.

copywriter.txt
Activity Score 828
Copywriter
theanc's picture

My cats do the same but I still agree with everybody that thinks this is really far to get it. Come on, this is an ad, not a puzzle game.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

copywriter.txt's picture

For me is Crystal Clear.

Or, like one of my ex-cd say: surfer's proof.

copywriter.txt
Activity Score 828
Copywriter
morrelhasideas's picture

follow the light doggy - just follow it.

morrelhasideas
Activity Score 42
Copywriter/ Art Director/Illustrator/Photographer/Writer |

www.morrelhasideas.com

triptancio's picture

ya entiendo.

triptancio
Activity Score 69
Art Director
Don Rapper's picture

i think if you have to explain an ad, it doesn't work... most people don't take a minute to look an ad, so the message has to go through quickly... for me, it doesnt work. But the look of the ad is very nice.

Don Rapper
Activity Score 221
caju's picture

Cannes 2008.
No matter what you think.

caju
Activity Score 121
Other
Don Rapper's picture

right... because it doesnt matter what people think in advertising....
you must be a very very bad creative then...

Don Rapper
Activity Score 221
JAG's picture

If you've ever had a dog or cat, it will be very clear. Buuuut, connection to product is weak.

JAG
Activity Score 162
Web design
kurtberengeiger's picture

The titel is off Ivan. It's a Volkswagen, not a Volswagen. Or maybe it's just a VW.

kurtberengeiger
Activity Score 7307
Copywriter
stitchy's picture

wtf?

stitchy
Activity Score 769
creative design
AmandaCarolina's picture

Are you guys freaking crazy? This is too good! I don´t think you got the "follow your instincts" idea. Animals don't think, they have instincts, they like the sun. My dog goes outside at the same time everyday to take a sunbath. Human-beings think AND have instincts. It basically says, follow the instincts!

AmandaCarolina
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