Description
Print advertisement created by Leo Burnett, Italy for Dodge, within the category: Automotive.
Get your car ready for summer.
Creative Directors: Paolo Dematteis, Riccardo Robiglio
Client Creative Director: Flavio Martucci
Copywriter: Gabriele Di Donato
Art Director: Silvia Santarelli
Account Director: PierAugusto Piergiovanni
Photography / Postproduction: Winkler&Noah
Ragazzi ragazzi, non ci siamo!
Questo è il solito mix di cose di quando non si hanno idee.
Un pezzo di brief più un altro pezzo di brief e si pensa di fare una campagna.
Ma scherziamo?
Occasione buttata alle ortiche. Peccato.
(Very basic mix of things. Italy and Leo deserves more. What a pity!)
May I kindly ask you to be more elaborate! :)
The sunglasses are car headlights. I think they intended to use sunglasses to symbolize summer.
I still don't get why the headlights... it just makes no sense...
I had no idea what I was looking at until I red the payoff - I get it, but it's not leaving me with any clear message. Why? Why for summer and why Dodge service? Seems a bit weird.
They look more like reading glasses rather than sunglasses. This kind of execution really bores me. Very basic, very dull and communicates nothing
GiBo
It's not amazing, but it's ok.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Too faint in more than one area. Seriously, what about that makes you want to take your car in to Dodge to have them tell you something's wrong with it?
I got it, what is everybody not understanding...summer...sunglasses...car...headlights...get your car ready for summer
what has sunglasses got to do with car headlights or for that matter with summer?
shahid
not good at all. Got nothing to do.
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