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Red

Campaign
Agency Network: 
Published/Aired: 
September 2012
Dodge:  Red

Description

Print advertisement created by Wieden + Kennedy, United States for Dodge, within the category: Automotive.

Advertising Agency: Wieden + Kennedy, USA
Creative Directors: Aaron Allen, Joe Stapes
Art Director: Devin Gillespie
Photographer: Christopher Griffith
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Highest Rated

philippertl's picture

I think it would've been better without 'the end' and make the visuals more 'American', it seems a bit flat to me

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

tazyboy's picture

Not up to the standard for this agency

tazyboy
Activity Score 777
Art Director
the_lizard_king's picture

I like the art. The copy is trying to hard to sell me a dodge. I mean it is creating a very pseudo-attitude and aura around the brand which is not really necessary.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Klara K.'s picture

I guess the copy was supposed to awake the American spirit but it's just flat and doesn't create any emotion.

Klara K.
Activity Score 3343
Charles University in Prague
philippertl's picture

I think it would've been better without 'the end' and make the visuals more 'American', it seems a bit flat to me

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

nycril's picture

I like the design but why there are street-reflections on the car? Also it remembers a bit on the "Imported from Detroid" claim.

nycril
Activity Score 4
Art Director
ankitadv's picture

nice

ankitadv
Activity Score 818
goldi's picture

Car smaller please,
and are you sure that the light is comming so hard from the left?
Corect the shadow or put a spotlight to the left. and corect the reflections on the door please i can see the forest.
red on red.. i don't know.. sorry

goldi
Activity Score 346
General Manager
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