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like.a.boy's picture

obviously I'm not the targeted audience... don't get it

like.a.boy
Activity Score 227
Art Director
Stigset's picture

if you ad the value of each letter, you get the same sum for both names (do the math)

Stigset
Activity Score 1454
Art Director
JTW926's picture

nice, i like the campaign. very simple, and straight foward! and fun too

JTW926
Activity Score 184
Art Director
Fractal Rene's picture

Great insight, the executions of castro=bush and jordan=maradona are brilliant.

Fractal Rene
Activity Score 65
Copywriter
ixblitzxi's picture

too bad.. you.. can't.. use NAMES.. in scrabble.

ixblitzxi
Activity Score 17
Other
Stigset's picture

good point.... ruins the ad a bit

Stigset
Activity Score 1454
Art Director
Mr Hughes's picture

That's a very basic rule too. Wouldn't take much research to find it out... just read the rules!

Mr Hughes
Activity Score 386
Copywriter
Jonny Lonestar's picture

great point.

though, they could easily flip it to use things other than proper nouns.. i think...

Jonny Lonestar
Activity Score 282
Art Director
deep_tracy's picture

who said you can't? will scrabble police break down your door if you played scrabble with your own rules? you call yourselves creative people?

but yeah, the idea has got nothing to do with the game. this is more of political commentary using scrabble. better as an ad for time magazine or something.

deep_tracy
Activity Score 586
Copywriter
Ozric's picture

Do the math, both names have the same score, I guess that's what they wanted to say.

Ozric
Activity Score 4045
Copywriter
dfish's picture

I don't think it matters that you can't use names in Scrabble. Because, you see, it's not a game of scrabble. It's an ad.

dfish
Activity Score 14
Copywriter
chimie's picture

Still there is a contradiction. If you don't know the game, you Won't understand. Donno what was in the brief :-)

chimie
Activity Score 156
Copywriter
lorsdana's picture

interesting...

lorsdana
Activity Score 81
Graphic Designer
leftfield's picture

My God this fails.

There are far far far more brilliant ideas for scrabble.

Who cares if a name equals another name ?????

WTF has this to do with the game.

What? you can now have 12 letters at once?

Rubbish.

IVAN?

leftfield
Activity Score 165
Production Manager
hang-the-dj's picture

100% agree, well put Lefty.

I'm an avid scrabble player and this ad is seriously flawed.

hang-the-dj
Activity Score 1262
Copywriter
Lecter Lecaros's picture

amazing ad

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

jmcho's picture

peter griffin is far more hilarious though

jmcho
Activity Score 278
Art Director at Gotham, Inc.
Davosk's picture

Please tell me who Peter Griffen is.

Davosk
Activity Score 4811
Art Director
whitespace's picture

I remember a campaign for Scrabble years back that went:
"The only time celibacy is better than sex."

Beats this entire series hands down even without Double Letter Score.

whitespace
Activity Score 1953
Creative Director
Rog's picture

Agreed, whitey!
"The only time you want to get diahorrea"... a great campaign.
This is missing the charm/appeal of the game, for me.
The name name = name name / 'do the math' is leading us/it somewhere else.
And you only ever have 7 letters to play with.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

shaft_drive's picture

actually, it would depend on where one places a tile... a real ad would've used photography.

shaft_drive
Activity Score 273
Creative Director
Shut Theory's picture

what is scrabble??? and why do some letters have the same mathematical value?

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

ozamu's picture

Simple, creativo, lindo y llamativo....que mas se puede pedir...buen trabajo grafico JWT...

ozamu
Activity Score 60
Other
antonio jeno's picture

Sorry, pero no entiendo esta idea.

antonio jeno
Activity Score 16
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