Handwriting, Fire Alarm

Campaign
Agency Network: 
Published/Aired: 
April 2011
DJ&AS:  Handwriting, Fire Alarm
DJ&AS Print Ad -  Handwriting, Fire Alarm

Also From This Campaign

Description

Print advertisement created by Artplan, Brazil for DJ&AS, within the category: Education.

Caption

At least your kid’s handwriting can be cute.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes
Producer: Bruno Werner
Typographer: André Batista
Art Buyer: Gisele Miranda
Retouching: Ariê Magalhães
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Highest Rated

ace85le's picture

Haha if he has to stand on a table or chair to write all those lines, the teacher should be fired for such an anti-safety measure. Awkward tagline layout too.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

nerio's picture

I like the campaign and the product, especially nowadays since a lot of people can't write at all.. but not sure if "cute" is the right word to use...

nerio
Activity Score 166
Web Designer/Developer
bakamono's picture

The whole thing is meh, I am thinking Bart Simpson and the Simpsons intro. Honestly 3 prints and all of them are the same is this what handwriting is all about?

bakamono
Activity Score 998

because therefore it is

kleenex's picture

I love it.

kleenex
Activity Score 58777
Web Designer/Developer
Bob.C's picture

The idea is there but three ads could have been: blackboard, toilet wall, and elegantly written graffiti on a brick wall. As they are if you'd already seen one i doubt you'd notice that the other two were different and stop to look

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Bob.C's picture

Also re bakamono's Simpson's comment - i remember that the Simpsons had lots of funny lines, they could have used one of those to make it a bit more interesting

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Ben_j's picture

Reminds me of the Simpsons

Ben_j
Activity Score 10
CuriousPencil's picture

Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.Cute is the wrong word and the kid's too short to have written the top lines. Cute is the wrong word and the kid's too short to have written the top lines.

CuriousPencil
Activity Score 4199
Copywriter
createwitty's picture

nice point curious but may be he used the chair to write the top lines...wud hav loved it in different settings for the other prints..

createwitty
Activity Score 204
Shawali's picture

They didn't have to put a line. The visual and a logo would have been enough.

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

getrich_gg's picture

i wonder how the kid could rech the top of the board!!

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
Lazarus's picture

Not good.

Lazarus
Activity Score 1537
Creative Director
ace85le's picture

Haha if he has to stand on a table or chair to write all those lines, the teacher should be fired for such an anti-safety measure. Awkward tagline layout too.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture

totally agree with curious pencil

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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