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Toni

Campaign
Agency Network: 
Published/Aired: 
July 2017
Disque Denúncia: Toni

Description

Real Drawing by Toni/Ester. When you report a pedophile, it’s no longer just a drawing.

Print advertisement created by Africa, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Creative Directors: Marco Martins, Rafael Campello
Art Director / Illustrator: Edson Rosa
Illustrator: Toni, Ester
Copywriter: Raphael Quatrocci
Client Services: Julia Newman
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producers: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo
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Highest Rated

Dzsoi's picture

I think I get the message, but I am not sure the copy is good enough.
What is the point?
When you see a kid drawing something like this, report it to this organization?
So it is the kid who describe the pedophile to the police so they can make a useful, detailed drawing and catch him or...?

Dzsoi
Activity Score 8609
Copywriter
Dzsoi's picture

I think I get the message, but I am not sure the copy is good enough.
What is the point?
When you see a kid drawing something like this, report it to this organization?
So it is the kid who describe the pedophile to the police so they can make a useful, detailed drawing and catch him or...?

Dzsoi
Activity Score 8609
Copywriter
oxonic's picture

What I understand is if you ever see a "strange" picture done from a kid, make your own inquires to the kid and if it really is the case, call to that number.

oxonic
Activity Score 892
Copywriter at none |

www.xavierespana.com

oxonic's picture

That's what I understand if I don't read the copy "when you report a pedophile, it's no longer a drawing". This copy I agree with Dzsoi makes things confusing.
In my opinion, it wasn't necessary.

oxonic
Activity Score 892
Copywriter at none |

www.xavierespana.com

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