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axelk's picture

not really a campaign. just different characters

axelk
Activity Score 286
Scam Detector's picture

If those people are being disposed of they should be amongst the rubbish in the background, not living next to it.

Three CDs were needed for this?

Scam Detector
Activity Score 1048
General Manager
andrej dwin's picture

2 CDs, 1 ACD!
chances are, they've got rid of their creative team (no CW or AD there) and forgot that they should try to do a really, really good campaign.
still, let's give them credit for trying. drug ads for kids that would really work are a pretty tough job.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

BOOBJOB LOOBCANNON's picture

I like the notion and the line, that friends aren't disposable.

Don't think the visual works with it though.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

pneuburg's picture

It could be if they're doing drugs they're trashed. Or, if not already, they'll be living in the worst conditions.

pneuburg
Activity Score 251
Creative Director |

pjn

sloppy4's picture

"Now that's a real shame when folks be throwin' away a perfectly good white boy like that."

name that movie...anyone...anyone???

sloppy4
Activity Score 1492
postman's picture

I agree with some of the above comments: The line's good but the visual doesn't contribute to that. All three kids don't look like they've been disposed as they are still wearing usual clothes and aren't really part of the rubbish pile.

postman
Activity Score 951
Other
Daniel_James's picture

sburns4: That movie was 'Better Off Dead', no?

As for the ad. The strapline has some good promise but again, the art direction just feels lacking. Interesting idea though.

Daniel_James
sloppy4's picture

ding ding...ring the bell.

nicely done. and nice website/folio you have, too.
need a writer?

sloppy4
Activity Score 1492
Daniel_James's picture

I do actually, if you're in London send me an email.

Daniel_James
sloppy4's picture

nyc. damn.

sloppy4
Activity Score 1492
veli's picture

see-say-never say what you see.

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
BrainsTrust's picture

Ivan, it's "doing drugs" not "going drugs" a typo I'm sure.

Love your work.

BrainsTrust
Activity Score 12
Art Director
ivan's picture

Yes, tx

ivan
Creative Director at Ads of the World
Virgil Hilts's picture

Vinny Matassa, art director/CD
Joe Stefanson, writer/CD
Jonathan Hoffman, CCO

Virgil Hilts
pneuburg's picture

sburns4, you're po' white boy comment makes me laugh. The postings are more interesting than the majority of ads.

pneuburg
Activity Score 251
Creative Director |

pjn

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