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Eyes, 4

Campaign
Agency Network: 
Published/Aired: 
November 2009
Discovery Channel:  Eyes, 4

Description

Print advertisement created by Dawn, Netherlands for Discovery Channel, within the category: Media.

Caption

Discovery Channel. For men's eyes only

Advertising Agency: Dawn Amsterdam, The Netherlands
Creative Directors: David Snellenberg, Pepijn Rooijens
Art Director: Giuseppe du Crocq
Copywriter: Donald Nolet
Photographer: Maarten de Groot
Other additional credits: Lenn Photography Agency
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morse's picture

Why men only? I don't understand what they are selling here...

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JamaisVu's picture

Perhaps they mean"not for the faint of heart"? Since women are usually more sensitive...

JamaisVu
Activity Score 408
morse's picture

Thanks! I guess you're right. I wish there was some reference to what it's about in the tagline, ex. "Shark Attacks on Discovery every Saturday".

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture

I can only guess, but from what I've seen they have those shows about constructions, motorcycles, giant off-roaders, etc. All manly programs.

ivan
Creative Director at Ads of the World
Audrius Kubrik's picture

Yes (it's Discovery's new style of programs), but why the androgenous men?!

Audrius Kubrik
Activity Score 828
Vilnius
satrianee's picture

it serves the ancient thought well "only men can discover"
sadly I have to admit...patriarchy or feudalism can not explain the male dominance on creativity and discovery.

satrianee
Activity Score 3748
Wordnerd's picture

and...?

Wordnerd
Activity Score 6692
Copywriter
Jakarta Jack's picture

Why wouldn't women like to watch Discovery? Silly campaign.

Jakarta Jack
Publiz's picture

Yes...Difficult to understand. But the man have very nice woman eyes ...

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

Brain-Art's picture

They're trying to approach to the sensitive side of men. That's why thier eyes look like women eyes. Well, that's what i think

Brain-Art
Activity Score 1101
Graphic Designer
dlue's picture

lol looks like he's just downed whatever drugs he had on him when the police picked him up ...

" just stand still for a moment so we can take your photo !?"

dlue
Activity Score 342

cheers,
dlue

silvi's picture

Actually, women see more documental programs that men. It´s a fact.

silvi
Activity Score 4172
Copywriter
Migzter13's picture

ugh,... why only men? This could work better if they're selling Discovery Turbo

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

munirgee's picture

I think, we all are not getting well. There must be a big picture behind the scene.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

the_lizard_king's picture

I think discovery has launched a new porn show!!! End to all questions.... isn't it?

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Tommy G.'s picture

I dont know for you but I really do hate it when they liquify the eyes in Photoshop. It has been done too often in my opinion and leave on sour bad taste.

In other words, the idea is not excellent. Could be better.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
CopyRight's picture

que ojos mas agradables

CopyRight
Activity Score 713
Guest's picture

they are women's eyes!!!!

Guest
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