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DNA

Campaign
Agency Network: 
Published/Aired: 
January 2010
Discovery Channel:  DNA

Description

Print advertisement created by Ogilvy, China for Discovery Channel, within the category: Media.

Caption

Reveal the secrets of Discover Network.

Advertising Agency: Raynet-Ogilvy, Shenyang, Liaoning ,China
Creative Director: Lance Ma
Art Director / Copywriter: Shuang Xie
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silvi's picture

I don´t know. Something´s missing here.

silvi
Activity Score 4170
Copywriter
Chori Arg's picture

maybe these are on of those illusion images. we need to see the real one.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Gwen_Goth's picture

Poor.
Unlike the others this one has no immediately obvious or easily seen theme or images relating to said theme

Gwen_Goth
Activity Score 15
Other
Marlus Lau's picture

It's written DNA..man, this effects are so cool and so old, finally someone used it for ad.

Very good.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
mrckais's picture

jeje, i can't see anything :s

mrckais
Activity Score 417
Art Director |

mrckais

Brian_69's picture

dont get it..

Brian_69
Activity Score 9
SebastianGrecco's picture

maybe

SebastianGrecco
Activity Score 27
arsonizta's picture

you need unfocused eyes to see the real image/message..

arsonizta
Activity Score 18
Web Designer/Developer at University of Santo Tomas
Roger Keynes's picture

Magic Eye? Come on, that's 10 years ago. 15?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

TheKid's picture

hahaha spectacular

TheKid
Activity Score 184
Cristyan's picture

oh! it's a Sailboat!!!

Cristyan
Activity Score 32
Art Director |

::: always look for a second right answer ::

kristiaji's picture

DNA... WOW!

kristiaji
Activity Score 28
Art Director |

| eijdA |

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