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Published/Aired: 
October 2008
Discovery Channel:  Dirty Jobs
Discovery Channel Print Ad -  Dirty Jobs

Description

Discovery Communications:

RPA:

Print advertisement created by RPA, United States for Discovery Channel, within the category: Media.

Advertising Agency: Discovery Communications, Washington DC, USA and RPA, Santa Monica, USA
Creative Director: Stefan Poulos
Associate Creative Director: Andrew Heckel
Art Directors: Alison Medland
Executive Creative Director: David Smith
Creative Director / Art Director: Scott McDonald
Photographer: Roger Hagadone
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sneakyhands's picture

monkey pee... my career counselor was right!

sneakyhands
Activity Score 1857
Copywriter
Crisp One's picture

HA!

Crisp One
Activity Score 2005
Other at New York
Nathan Ugly's picture

Looks like you.

Nathan Ugly
Activity Score 18
KL
Hibon's picture

Fantastic work, well done!!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

jsantanaxp's picture

yep, good job!

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

singye's picture

owl vomitologist.... :D

singye
Activity Score 180
Mountbatten
jungle boy's picture

and i thought my job was dirty...

jungle boy
Activity Score 196
Triton communications, Mumbai
Crisp One's picture

Discovery has turned this guy into such a tool.

Crisp One
Activity Score 2005
Other at New York
Mandark's picture

a little more detail for the copy...there are names of jobs.."algae farmer, fish gutter,egg sorter" and then lost among them there are "lunch, duck droppings, monkey pee"...I would have gone for either dirty jobs, or crappy things on him...not both...just for the sake of details...plus...now that I know what's on his face, I'm realy curious to know what's on his shirt...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest commenter's picture

Agreed, choosing just the jobs would have made it much better. Nevertheless I like this ad. It is literal but because of the extreme execution it creates impact and is interesting to look at.

Guest commenter
143 sara's picture

looks cool but still dirty :D

143 sara
Activity Score 2
Art Director |

s a r a

omaraguerdouh's picture

they cannot smell better JJAJAJAJAJAJAJA !!!!!!!!!

omaraguerdouh
Activity Score 42
senior designer |

For better coconut

How_Addy's picture

nice ad. Now can you imagine if they printed it "Scratch & Sniff"! :)

How_Addy
Activity Score 66
Copywriter
BE MY GUEST's picture

Too literal...

BE MY GUEST
Activity Score 44
Top Of Mind, Los Angeles
EGGO's picture

Gotta agree with BE MY GUEST. I feel this is too literal, not lateral enough. There has to be a better way to say this.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

SeanMartin's picture

Ever seen the show? This sums it up perfectly, lunch, job descriptions, and all -- and the fact that he does it all with a smile, which is almost his trademark.

SeanMartin
cyntia amus's picture

All these muck will splatter on all your faces. JJAJAJAJAJAJAJA!!!!!!

cyntia amus
Activity Score 8
Singapore
Guest commenter's picture

american style...

Guest commenter
vidya.shankaran's picture

hmmm makes sense the most are plausible jobs done by people but "LUNCH"?? whats dirty about that? if they are referring to being a chef then i wonder why its pointed at his mouth?!

vidya.shankaran
Activity Score 724
Guest commenter's picture

Bits of "Lunch" still in his teeth...

Guest commenter
Elrehpani's picture

el trabajo está muy bien realizado pero creativamente NO

Elrehpani
xtianwilliams's picture

Ivan,

I'm an art director at discovery. Any chance you can update this post and give the copywriter credit? Copywriter's name is Andrew Heckel.

Thanks

xtianwilliams
Activity Score 58
Art Director
Temple's picture

In a sea of fake ads, at least a real one and a very good one. And that "lunch" detail is brilliant. Well done. Now Ivan, bring us some more flags, before and afters, and vaginas :)

Temple
Activity Score 11341
Creative Director
dico's picture

excellent art!!!!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

teenie's picture

Saw this in Rolling Stone this month and it was very disturbing. Too gross to look closely at. I didn't like it.

Funny--that was my gut reaction. If I saw it here first and stopped to think about it, I wonder if I'd have answered differently... ??

teenie
Activity Score 1894
Copywriter
jparser's picture

love it!... Saw this on a bus shelter in New York and it stopped me in my tracks, nothing like seeing all of the gooey details larger than life. Checked out the photographer too, good stuff... www.rogerhagadone.com.
I just wonder how all that "dirt" came off?!

jparser
Crisp One's picture

hey uh..... you got a lil brown wet spot on your nose there jparser

Crisp One
Activity Score 2005
Other at New York
liayulistino's picture

I think this is a great commercial , bccause in my country , we use the words of "the dirty jobs" to mock or to give sarcastic opinion to our government and it's corruptor.

liayulistino
krautland's picture

funny execution. I could see this doing well on billboards.

krautland
Activity Score 3216
Art Director at erm... no calls please.
A.Bahey's picture

Nice creative with a great execution :)

A.Bahey
Activity Score 58
Creative Director
izmild's picture

Real dirty...! Real art execution.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest commenter's picture

I think "american style" must mean it is possible to understand, its for a real client and it actually ran. I like this ad.

Guest commenter
Nathan Ugly's picture

Couldn't agree with you more - bbwo-fasurero makes good work like that.

Nathan Ugly
Activity Score 18
KL
[not interested]'s picture

Ughh... no one would want to end up like this. A perfect way to send shocks and shivers the same way the show does. Eye-poppingly grossingly awesome.

[not interested]
Guest commenter's picture

I'm sooooo sick of all the over retouched ads out there - finally someone did an ad that doesn't reek of photoshop. When i saw this ad in Rolling Stones I stopped and cheered. I don't know the show but i figure some guy does a lot of dirty work. Discovery is doing some nice stuff lately, (i love shark week, ad).

Guest commenter
Guest commenter's picture

Wow. It's like a slow motion train wreck. Hard to look away. Without the callouts I don't think it would have as much story.

Guest commenter
Guest's picture

hey u shold go to smithfild in grayson ky
it is a vary dirty place and i love your show so plase go ther my dad woks ther they make ham and it is good!

Guest
cloud88's picture

one heck of a job here.

cloud88
Activity Score 23
Graphic Designer at Product Designer
Guest's picture

One of the best work ever seen.

Guest
Guest's picture

Not best ever, but surely a brilliant piece! How can you not like Mike Rowe? He's just a lovable character.

Guest
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