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Pants

Campaign
Agency Network: 
Published/Aired: 
October 2010
Disco:  Pants

Description

Print advertisement created by Y&R, Argentina for Disco, within the category: Retail Services.

Caption

There's always a disco close to you.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Directors: Mariano Pazos, Sergio Paoletta
Art Directors: Mariano Pazos, Hugo Ruck
Copywriter: Sergio Paoletta
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jackmancer2017's picture

Does this make sense?

All this does is remind me of Giacometti.

jackmancer2017
tzuik's picture

Me no understand. And why 3 prints of the exact same thing?

tzuik
Activity Score 104
Guest's picture

Well, Disco is so close to everybody that Is like the people could make big steps. I think that is the reason why he has the long legs.

Guest
LeeHarvey's picture

The visual is in contradiction with the headline. To me it says; it's close if your legs are this long, therefor it's NOT close. Fail.

LeeHarvey
Activity Score 3045
Creative Director
talkingisfree's picture

No, the visual says is close AS if your legs were this long. So in just few steps you're there. It makes perfect sense.

talkingisfree
Activity Score 2712
Art Director
shutupandgrind's picture

It hardly makes "perfect" sense. It's just a bad concept executed poorly.

shutupandgrind
Activity Score 27
Berghs School of Communication/The Academy of Art
mosho's picture

photoshop work sucks

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Guest's picture

...and then I saw your portfolio... WTF?

Guest
Guest's picture

how you can give that comment, when your portfolio looks ike first year university... even worst...

Guest
dadada's picture

?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Y a mi que tengo patas cortas, ¿Me queda más lejos?

Guest
talkingisfree's picture

Nice campaign, horrible photography.

talkingisfree
Activity Score 2712
Art Director
Billoughsby's picture

Agree with LeeHarvey. I thought the very same thing he said.

Above all, I don't think a concept is driving this set. It's stupid and cute, if that.

Billoughsby
Activity Score 5154
Art Director |

That's it.

toffeeadman's picture

Come on guys, its obvious we don´t have long legs, is the proximity of the supermarket making your legs been that long. Like it, very clever.

toffeeadman
Activity Score 7
Creative Director at Own
Guest's picture

Bravo!

Guest
Guest's picture

It's not obvious at all. This is a big fail. Defend it all you want.

Guest
velle's picture

all it says to me is, when you walk out of disco supermarket, for some reason your legs become daddy long legs-long.

velle
Activity Score 1550
Copywriter
Guest's picture

it makes sense for me.... is not that hard to understand.

Cool campaign. Congrats

Guest
Guest's picture

Simple y efectivo el recurso. Paso largos = supermercados cerca.

Guest
Guest's picture

Me parece muy sencillo y original el recurso: Pasos largos = Supermercados cerca

Guest
Guest's picture

looks anorexic.

Guest
jasonP's picture

nightmare of christmas!

jasonP
Activity Score 222
Raffles Design Institute
shahidali's picture

connection between visual and the copy is too stretched. Will give cut through which is important in a media cluttered scenario but coming back to the basics, is the message really clear? Did the communication really take place and clearly enough? No. No.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

mmm?

Guest
Guest's picture

Si a muchos de este foro les cuesta entender la pieza, no me quiero imaginar los clientes de Disco.

Guest
BIGWIGBLEACH's picture

si siempre estuviera cerca no necesitaria de piernas largas no???

BIGWIGBLEACH
Activity Score 4
Graphic Designer
BIGWIGBLEACH's picture

if disco is always close to me, i don´t need the long legs.

BIGWIGBLEACH
Activity Score 4
Graphic Designer
NeoAngelz's picture

poor

NeoAngelz
Activity Score 2
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