Description
Print advertisement created by Y&R, Argentina for Disco, within the category: Retail Services.
There's always a disco close to you.
Executive Creative Director: Martin Mercado
Creative Directors: Mariano Pazos, Sergio Paoletta
Art Directors: Mariano Pazos, Hugo Ruck
Copywriter: Sergio Paoletta
like this campaign
Ahmed Bahaa
http://behance.net/bahaa
Very clever. Although it took me 5 seconds to understand the concept.
Like it.
Hermoso!!! Me recuerda a cuando vivía en Buenos Aires e iba a comprar al Disco de la esquina.

Muy buena campaña. Una idea con una vuelta interesante, muy bien resuelta desde la dirección de arte.
Muy bueno, el insight es perfecto y como lo contaron increíble

NICE!!
Really like the photo.

What`s the point - it goes to show that shop is far away (you got to be abnormal freak, with long legs to get to the closest shop)

I think it shows that you have so many Discos arround, that you will have less steps. And the way they show it was lengthening the legs.
Smart, like it.
Shenna.

no need to make three identical ads.
LOL Looks like a fashion statement. You know, how far they go in Vanity ads in Photoshoping models.

This is good! Instantly catches my attention...nice art direction