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Sexual abuse

Campaign
Agency Network: 
Published/Aired: 
August 2008
Directions:  Sexual abuse

Description

Print advertisement created by Rethink, Canada for Directions, within the category: Public Interest, NGO.

Caption

Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar
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SeanMartin's picture

Nice idea, but her makeup is just a bit too much. She looks more like a small-time hooker than a runaway -- and maybe that's supposed to be the "after story", but it feels shoehorned on.

SeanMartin
LeeHarvey's picture

So a girl with makeup is usually a small-time hooker? Wow, what an interesting insight, mister seanmartin

LeeHarvey
Activity Score 3045
Creative Director
SeanMartin's picture

No, Mister LeeHarvey -- the point is that if you want to create sympathy for your character here, you'd soften the look as much as possible. You wouldnt overemphasize the makeup -- if anything, you'd shoot with as little as possible. Did you miss that particular class in art direction?

SeanMartin
LeeHarvey's picture

Sorry teacher, I'm a copywriter.

LeeHarvey
Activity Score 3045
Creative Director
SeanMartin's picture

Yeah, I noticed. How're those classes coming along, grasshopper?

SeanMartin
LeeHarvey's picture

Haha, finally you're really funny! I can walk on ricepaper now, Master, aren't you proud of me? >;-p

LeeHarvey
Activity Score 3045
Creative Director
teenquey's picture

I guess it's her facial expression that is not gloomy or dejected enough. For a second I thought she is smiling.

teenquey
Activity Score 290
JWT
skeMaMen's picture

And her pants are ripped of with scissors, pretty lame...

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

vidya.shankaran's picture

very nice concept but she's got a smug look on her face!

vidya.shankaran
Activity Score 724
agraciotti's picture

She's too hot to be only "a kid on the street". But nice ad.

agraciotti
Activity Score 22
advertising
slip's picture

is she pouting?

slip
Activity Score 919
designer |

SJB

shahidali's picture

pardon me for saying this, but i think some kids may escape home for fun if they find this ad.
nice try though...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

vvhisky's picture

omg she´s hot

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

655321's picture

This art direction is fantastic. One of the most original executions I've seen on this site.

655321
Activity Score 176
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