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Homophobia

Campaign
Agency Network: 
Published/Aired: 
August 2008
Directions:  Homophobia

Description

Print advertisement created by Rethink, Canada for Directions, within the category: Public Interest, NGO.

Caption

Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar
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john doe's picture

solid & good art.

john doe
Activity Score 1571
Art Director
untitledartwork's picture

good graphics..rethink is massive!!

untitledartwork
Activity Score 33
graphic designer at an agency and being a parttime student Advertising at the WDKA Rotterdam
skeMaMen's picture

Nice one, but too much space between two G in "faggot"...

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

elyoshiro's picture

Genial, que buena dirección

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

fluffy's picture

I really like these, but the repetition of the word 'streets' weakens the copy slightly, in my humble opinion.

fluffy
Activity Score 236
Copywriter
NatalieM's picture

Quite an impact. Great art!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

MINAKA MORI's picture

Really good art, but copy could be a little more appealing, very good campain though.
(Muy buena direccion de arte, pero el copy podria ser más impactante en mi opinión, la campaña sin embargo se me hace muy buena).

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

yalaurie's picture

love them.

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

Whitefang's picture

enough with the banksy ripoffs in advertising

Whitefang
Activity Score 509
homutmiranda's picture

the boy does not look like someone being violently abused.

homutmiranda
Activity Score 37
Media student
yalaurie's picture

this one is more about verbal abuse than physical in my opinion. The other one with the girl with the black eye is clearly physical abuse. This guy is clearly gay and probably either kicked out or left because of crappy parents. Physical abuse doesn't always play into it.

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

mondo's picture

jea, very nice! ... (the guy looks like michael ballack at his gay version -.-)

mondo
Activity Score 142
brhavig's picture

Nice art direct, old idea. Street kids come from bad backgrounds? No! Really?!

brhavig
Activity Score 199
Syrup NYC
pscs's picture

this is so gay.

excuse the pun. na, the ad execution is good, but what's advertising isn't that great.

pscs
Activity Score 440
SAC
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