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Alcohol abuse

Campaign
Agency Network: 
Published/Aired: 
August 2008
Directions:  Alcohol abuse

Description

Print advertisement created by Rethink, Canada for Directions, within the category: Public Interest, NGO.

Caption

Every kid on the street has a story. Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director / Illustrator: Carson Ting
Copywriter: Keri Zierler
Photographer: Lindsay Siu
Print Producer: Sheila Santa Barbara
Studio Artist / Typographer: Jonathon Cesar, Richard Parkes
Account Services: Carrie Panio
Client Supervisor: Garth Astles
Photo Retouching: Jack Griffin Inc., Jonathon Cesar
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Highest Rated

baconfrank's picture

its too stylish. should be dirtyer

baconfrank
Activity Score 40
Graphic Designer
SeanMartin's picture

Kid? Abused wife maybe, but she certainly doesnt look like a kid.

SeanMartin
LeeHarvey's picture

That's what a kid looks like after living on the streets for some time. Nice and solid campaign!

LeeHarvey
Activity Score 3045
Creative Director
SeanMartin's picture

Sorry, not buying that. Try again.

SeanMartin
LeeHarvey's picture

That's what a kid looks like after living on the streets for some time. Nice and solid campaign!

LeeHarvey
Activity Score 3045
Creative Director
whitespace's picture

LOL

whitespace
Activity Score 1953
Creative Director
SeanMartin's picture

No better the second time around, sorry. If you cant defend your position any better than that, then I suggest trying another field of endeavor.

SeanMartin
LeeHarvey's picture

Loosen up buddy, you sound a bit tensed. But I must admit, you also sound like a poet.

LeeHarvey
Activity Score 3045
Creative Director
mdimmer's picture

Looks nice. Reminds me of the Nissan stuff a bit, and some other auto ads along a wall where they are interacting with illustrations.

mdimmer
Activity Score 83
Creative Director at ad world
feel's picture

nice art, but weak argument. everyone has a story, so what? why should i worry about another peoples lives and weakness? i agree with SeanMartin and more: there are many many "kids" that suffered the same "bad stories" and make life better without get the streets, or getting out of it!
show me how MY life can be better helping those loosers.

feel
Activity Score 168
STRTLRS's picture

Not to defend "those loosers", but some people don't know how to deal with their problems at home and often opt to live on the streets. It's their only escape from an abusive household. These are people in need just like kids in Africa suffering from malnutrition or drug addicts in the slumps in L.A.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

whitespace's picture

Altruism is a rare disease these days huh.

whitespace
Activity Score 1953
Creative Director
dico's picture

nice art!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Crisp One's picture

is that the same dad from the first one?

Crisp One
Activity Score 2005
Other at New York
ms tony's picture

ya it's very nice. it's very interesting to me. Drugs awareness is very important for youth generation. The comments given by you are very useful to the readers.

[url=http://www.alcoholtreatmentclinics.com] http://www.alcoholtreatmentclinics.com[/url]

ms tony
baconfrank's picture

its too stylish. should be dirtyer

baconfrank
Activity Score 40
Graphic Designer
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