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boots78's picture

i know the idea may be the gum is very sticky so that ...., but where is the benifit to consumer.totally confused

boots78
Activity Score 87
Art Director
addyhoch10's picture

i agree. first of all, this is about stickiness.
and they're showing their product in the least appealing condition: chewed up, spat out and stamped on by a dirty prehistoric monster (wouldn't care about this if the idea was outstanding, though)

addyhoch10
Activity Score 2580
Art Director
x-men's picture

they are talking about the gum´s size, not the stickiness

x-men
Activity Score 340
Creative Director
addyhoch10's picture

i know. but to me this pic expresses stickiness, not "big gum"

addyhoch10
Activity Score 2580
Art Director
esotericusername's picture

gum is always sticky?

esotericusername
Activity Score 313
Art Director
addyhoch10's picture

hmm i think you got what i was trying to say.

addyhoch10
Activity Score 2580
Art Director
x-men's picture

dinosaurs were very big my friend.

x-men
Activity Score 340
Creative Director
x-men's picture

veeeeeeeery big.

x-men
Activity Score 340
Creative Director
addyhoch10's picture

uh well... seems that i can't get across my point. never mind

addyhoch10
Activity Score 2580
Art Director
jonft's picture

Always have the client in the Ad - have him screaming his heart out in front of the beast. That will be a better Ad?....!

jonft
Activity Score 264
Creative Director |

jono

jonft's picture

Always have the client in the Ad - have him screaming his heart out in front of the beast. That will be a better Ad?....!

jonft
Activity Score 264
Creative Director |

jono

bknowlden's picture

And how does the gum end up in prehistoric times? This makes as much sense as when they put a brand new music track in a movie about medevil times.

bknowlden
Activity Score 3635
Art Director |

--
brandon

www.brandonknowlden.com

jonft's picture

illustration will solve your views.

jonft
Activity Score 264
Creative Director |

jono

mrtalented's picture

bubble gum was invented million years ago? what a premitive candy!

mrtalented
Activity Score 2169
Creative Director
justpassingby's picture

maybe a godzilla in tokyo or king kong in a modern city would have been better. I do like it though.

justpassingby
Activity Score 1368
Other
fractalrene's picture

That's a lot of gum to chew, huh. I like the dino a lot, but the comp may improve.

fractalrene
Activity Score 1500
Copywriter
marillo's picture

I think this its funny and thats it.
I dont agree with the guys that has a tought like "And how does the gum end up in prehistoric times?
cuz i hope you can figured out that its just fantasy. no dino can stick by a gum, like a gum can be prehistoric.
Just fantasy... and a funny joke.
sorry 4 my english
PD. and just a gum

marillo
Activity Score 10
Art Director
shedwa's picture

Yea, this ad is kinda simple. But it's advertising gum. There's not going to be any real consumer benefit. You chew it and throw it away; then a dino comes and dies because of it.

shedwa
Activity Score 16
Art Director |

---
<a href:"http://shedwa.blogspot.com">shedwa</a>

addyhoch10's picture

i'd say the benefit of the gum is the fun of chewing it?
maybe this is the next step though, showing what fun their gum can be AFTER it has been chewed.
like you said, it can kill a dinosaur. or at least bother grown ups.

hey, i'm really trying to like this ad! :)

addyhoch10
Activity Score 2580
Art Director
postman's picture

As far as I get this ad, it's just about the gum being big ("Mega Big Babol"). Full stop. This is not extraordinary smart, it's just kind of funny.

postman
Activity Score 941
Other
jonft's picture

So sad, we can't buy it in Singapore! Something to chew about...

jonft
Activity Score 264
Creative Director |

jono

raverus's picture

Big gum......

No no ad!

raverus
Activity Score 1476
Art Director
me thinks's picture

I beg to differ.
I find it cool.

me thinks
Activity Score 722
Copywriter
Yokel's picture

Jeez, most of you guys over-analyze waaaaaay too much.
It's a funny ad, and a big chew.

Yokel
Activity Score 604
Art Director
puppiepoppy's picture

This ad SUXS, no idea! But it deserved a Cannes Gold T-Rex.

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

lubomirk's picture

back on the ground guys,
my 5 years old boy was laughing at that
and i´m sure he will ask for it in shop :)

lubomirk
Activity Score 10
Copywriter
raymondus's picture

yeah!!
im agree...that's very funny i think ^^
and the good adv is not only sell the product, but can give some entertainment for audience...so, that ad, is always remember...
good job!!

raymondus
Activity Score 23
Graphic Designer at kartika airlines
mrtalented's picture

will it be better if the visual is changed to dino toy stepping on the gum in the kid's room? at least it's more relevant and insightful.

mrtalented
Activity Score 2169
Creative Director
esotericusername's picture

That's not better at all, it's almost as bad as your screen name. Almost.

esotericusername
Activity Score 313
Art Director
mrtalented's picture

and yours is good?

i don't like this execution at the first place anyway. but trying to rescue somebody else's idea and get a pointless comment in return. i'd better let it die.

next time try to focus your comments on the ads.

mrtalented
Activity Score 2169
Creative Director
esotericusername's picture

But it's more fun focusing on dumb people. (that's you)

esotericusername
Activity Score 313
Art Director
twelve_noon's picture

i kind of like the exaggeration. it's funny, it's neat, it's simple not brilliant but deserves being here..

twelve_noon
Activity Score 613
Creative Director
serotonin's picture

Bubble gum is for kids. Kids like dinosaurs. Kids might even see a bit of their parents in that T-Rex roar.

Either way, it made me smile. I like it.

serotonin
Activity Score 14
Graphic Designer
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