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Global Warming, Venice

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by Marcel, France for Diesel, within the category: Fashion.

Caption

Global warming ready

Advertising Agency: Marcel, Paris, France
Creative director / Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson
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Jarne von Wolfsburg's picture

Cannes.

Very clever, claiming global warming first.

Jarne von Wolfsburg
Activity Score 264
Copywriter |

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ivan's picture

I agree. Love it.

ivan
Creative Director at Ads of the World
thirty6chambers's picture

quite repulsive if you ask me.

thirty6chambers
Activity Score 1464
Art Director
esotericusername's picture

we didn't.

esotericusername
Activity Score 313
Art Director
thirty6chambers's picture

keyword: "if"

glad you're not a copywriter.

thirty6chambers
Activity Score 1464
Art Director
PaulyG_fill in the blank's picture

I wouldn't worry about it. Some people just like to start fights on the internet with some guy or girl they don't know in some country they've never heard of for the conversation. It's called not having a life.

PaulyG_fill in ...
Activity Score 1148
Copywriter
esotericusername's picture

You shouldn't pick fights!

esotericusername
Activity Score 313
Art Director
PaulyG_fill in the blank's picture

oh, i'm not. Just explaining to this guy why he shouldn't let it get to him.

PaulyG_fill in ...
Activity Score 1148
Copywriter
mrtalented's picture

brilliant campaign. bravo!

mrtalented
Activity Score 2171
Creative Director
roman-schwienbacher.com's picture

great campaign

roman-schwienba...
Activity Score 1021
Photographer
Punch's picture

1. Estéticamente la conciencia social queda como parte de la moda. (Insigth real)
2. La marca vende un futuro donde las cosas seguirán siendo las mismas. (Otro Insigth real)
3. No hay duda, es una campaña donde la muestra fotográfica, selección de modelos,
actitudes y dirección de arte en los detalles, es IMPRESIONANTE. Sí, me queda claro
que esta campaña es un fuerte favorito para Cannes.

Me gustaría pensar "si", que luego de tanto mensaje de conciencia social, hicieramos algo
que realmente detuviera el calentamiento global, la extinción de recursos, etc, etc.

Mientras tanto... bienvenidas las ideas.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Joker's picture

I Love the photos..but I dont think we should represent global warming as something cool and fashinable...I get the irony behind it, but still...It is a little irresponsable in my opinion.

Joker
Activity Score 85
Art Director
back2b's picture

DIESEL always uses irony in their campains.
And in my humble opinion all of them are outstanding.
Great intelligent advertising.

Don't like their products though...
;)

back2b
Activity Score 191
Other
lorem_ipsum's picture

very nice... and this I think is the best one of it...

lorem_ipsum
Activity Score 196
Art Director
Jarne von Wolfsburg's picture

Fred & Farid: Benchmark creative team

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

copywritter6's picture

There's a mistake here. Fred n' Farid didn't do this campain. They moved before the client account went in Marcel Paris agency.

copywritter6
Activity Score 44
Copywriter
elmikel's picture

photos are excellent!

This is not my brand but I always loved their ads. And I always thought diesel is just jeans (or maybe it had been just jeans till the global warming buzz?). Anyway, I'd like to point out that this is a clever strategy these dayz...

elmikel
Activity Score 1147
Illustrator
act's picture

love them all.

act
Activity Score 535
Art Director
Dick Huges's picture

Ok, this campaign is great? Yes it is. But take pictures of big cities with the ocean covering it's monuments is really really old. So what they did was to place a nice brand and hire a nice photographer and everyone forgot the idea has been done to death.

And Fred&Farid don't do anything nice for quite a long time now. This campaign you can say it is nice, but it is not new.

Dick Huges
Activity Score 937
Copywriter
copywritter6's picture

Is the idea about ocean covering monuments? don't think so dude. Much better than that.

copywritter6
Activity Score 44
Copywriter
joelapompe's picture

Ivan, here are the good credits for this french campaign :

Client : Diesel
Agency : Gossip / Marcel
Art Directors : Nicolas Chauvin, Romin Favre
Copywriter : Frederic Temin
Photo : Terry Richardson

joelapompe
Activity Score 3861
ivan's picture

Thanks a lot!

ivan
Creative Director at Ads of the World
chinaski's picture

irresponsibly repulsive campaign...
i even lost my symphathy for the brand.

chinaski
Activity Score 951
Copywriter
Leandro's picture

brilhant campaing! Cannes for sure. And no more bla bla bla's.

Leandro
Activity Score 117
Art Director
addyong's picture

Love the campaign...

The messaged seems like / Sound stupid like "Models & Diesel consumer... It's cool & ready to get yurself burnt & enjoying yur skin cancer journey..."

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

Ogawavin's picture

took me a while to understand the campaign.. but after i got it, its a really good idea :D

Ogawavin
Activity Score 8
Photographer |

ice age coming.

Enas's picture

the photos should be more powerfull...or they idea not to be that direct (let it be diesel store's display will be better)...its weak...i love wearing diesel but can't feel the identity at this campaign...

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

theanc's picture

Please, someone. Why is this so good? I can´t find nothing really cool here that makes you say "Wow", "Cannes for sure".

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

joe bloggs's picture

I like the shots overall. A little too post produced for my taste - and not like Terry Richardson's usual style.

What no one seems to comment on is why St Marks Square in Venice (frequently flooded for the past 500 years) is still above water - when elsewhere London and Mt Rushmore are flooded? Er doh! The parrots don't save it from lazy thinking.

joe bloggs
Activity Score 2
Photographer
Guest's picture

I was searching rushmore images and bump into these 3 amazingly clever compositions, shocking too.
For those who find it quite repulsive, it is probably intended to be as disturbing as ignorance of global warming of today.
Your conscience probably can't deal with it, as we all have partial balme in it.
Strangely enough, seems that most of people who like the brand, didn't like the message, and vice-versa lol

Guest
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