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Fresh & Bright Superheroes, Naker

Campaign
Agency Network: 
Published/Aired: 
December 2010
Diesel:  Fresh & Bright Superheroes, Naker

Description

Print advertisement created by Doubleyou, Spain for Diesel, within the category: Fashion.

Caption

Fresh & Bright Superheroes
Mr. Naker
Undresses any woman (in his mind)

Advertising Agency: DoubleYou, Spain
Photographer: Robert Bartholot
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Highest Rated

CommandZ's picture

Sorry, still feels too close to the Radio Shack holiday campaign.

CommandZ
Activity Score 2515
Creative Director
CuriousPencil's picture

Dumbfounded. There's a whole family of these irrelevant creatures: http://www.diesel.com/freshandbright/ with pointless powers (though 'Supperman' and 'Miss Dismiss' are actually funny). Is this going for the nuclear radiation brightness of the 40s via the superhero cheezwhiz of the 50s for a generation who missed everything pre- the 80s?

CuriousPencil
Activity Score 4225
Copywriter
CommandZ's picture

Sorry, still feels too close to the Radio Shack holiday campaign.

CommandZ
Activity Score 2515
Creative Director
Reality Check's picture

Gets points for oddness. Excellence is another matter.

Reality Check
Activity Score 2549
mdb1974's picture

My favorite one was "Mr. Whattheheckareyoutalkingabout." Actually though, after visiting the site, it's a pretty cool deal. It's a bit off the wall, but so are a $26 pair of briefs.

RE: RadioShack comment, nothing like the Shack. The art direction is inconveniently similar but these are divergent ideas.

mdb1974
Activity Score 411
Art Director
luispiter's picture

jajajaj my favorite.. its the funny... congrats for this campain

luispiter
Activity Score 2756
comunication
GustavinJD's picture

So smart.......it keeps diesel scence...

GustavinJD
Activity Score 8
UCG
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