Description
Print advertisement created by BBDO, Austria for Die Möwe, within the category: Public Interest, NGO.
Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Erich Enzenberger
Art Director: Daniela Reichmann
Copywriter: Erich Enzenberger
Photographer: Lukas Spitaler
Artwork: Evelina Sava - PIXTRIX
Creative Director: Erich Enzenberger
Art Director: Daniela Reichmann
Copywriter: Erich Enzenberger
Photographer: Lukas Spitaler
Artwork: Evelina Sava - PIXTRIX
Dec 15, 2011 - 3:41sambuca
it is an ad for "die möve" which affords protection against physically child abuse in their clinics
Art Director at tolingo GmbH
Dec 15, 2011 - 4:27Trichinosis
Unforunately you don't unterstand, what "Möwe" does and how they want to be supportet. And I'm not sure, if the hospital really fits to the topic. I got the impression, that they would help immediately in the case of accidents in children's rooms.
Allthough interesting.
Dec 15, 2011 - 16:20jinfan102
I really don't understand the idea behind this campaign.
But this kid has a nice room with cute toys. I'm jealous.
Dec 15, 2011 - 19:43andylefty
He is getting abused so swings and roundabouts.
Graphic Designer at Central Saint Martins College of Art and Design
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