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Child obesity - girl

Campaign
Agency Network: 
Published/Aired: 
September 2016
diaTribe Foundation: Child obesity - girl

Description

Print advertisement created by Area 23, United States for diaTribe Foundation, within the category: Health.

Caption

Childhood obesity is a life sentence. Talk to parents about staying active and eating healthy before they are stuck with the long term consequences.

Advertising Agency: Area 23 – An FCB Health Company, New York, USA
Executive Creative Director: Tim Hawkey
Creative Directors: Bernardo Romero, Jesse Kates
Associate Creative Director: Jay Sylvester
Art Director: Bernardo Romero
Copywriter: Jesse Kates
Illustrator / Photographer: Lightfarm Studios Brasil
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Highest Rated

halaby87's picture

a bit sad but ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Gordon_Ad_Critic's picture

Awesome

Gordon_Ad_Critic
Activity Score 80

Only good Gordon Ads.

halaby87's picture

a bit sad but ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Bill B's picture
Bill B
Activity Score 106
Copywriter
Hadrons's picture

Although I don't fully agree with the slogan, the imagery is very well demonstrated, capturing the 'caged' feeling with eloquence. The expression on the kid's face is poignant.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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