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Published/Aired: 
April 2010
Dianne:  Smile
Dianne Print Ad -  Smile

Description

In Thailand, contraception pills ad are challenged with the obligation that does not allow them to advertised the product as "contraception pills" as such. So it has to be market as a pill which adjust women hormone to enhance their skin instead, but still somehow suggesting the "birth control" element discreetly.

Creative: Trong Ronakiat
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shahidali's picture

very interesting brief. I didn't know the fact.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Adaddicted's picture

do not allow in Thailand!???

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alejulimaty's picture

in what year are we??

alejulimaty
Activity Score 842
brother buenos aires
morse's picture

I don't get this one. Wider smile as days go by??

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture

naaaaa

luispiter
Activity Score 2756
comunication
J Designer's picture

I know how hard it is to comply with other culture's laws on advertising. I had to do an ad for a martini glass and cocktail shaker without implying that they are used for alcohol!

I think you did well here.
This advert clearly shows the skin and hair improving with the use of the pills, but I like the slight humor at the end - I can almost imagine here yelling "yes I'm still not pregnant!"

J Designer
Activity Score 2420
Graphic Designer at Click Clack
AssassinX's picture

Interesting form.

Well, maybe they could make the ad itself more interesting, cos the idea now is too basic n tedious.

AssassinX
Activity Score 1327
sarvagya's picture

have you tried to show the menstrual cycle which is of 28 days' !!!!!!!!

sarvagya
Activity Score 77
art trainnee |

Sarvagya

ek kanya's picture

nice. very nice.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

angieraj's picture

This is one of the best ads Ive seen.

In a country where contraception cannot be advertised, they have found such an amazing way to say the same thing at the same time being politically correct.

The target audience would understand and connect to it, simple and kind of funny as well!

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Istiko's picture

thoughful ad

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

Guest's picture

It's the pills pack and it's got these arrows to help you with the dosage. As you finish the pills, you get better. As a user of this, I understood it immediately. Like it.

Guest
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