Description
Print advertisement created by Leo Burnett, Australia for Diageo, within the category: Alcoholic Drinks.
A perfect blend of good and evil.
Executive Creative Director: Andy Dilallo
Creative Director: Tim Green
Copywriter: Misha Mcdonald
Art Director: Sharon Edmondston
Photographer: Adam Taylor
Art Buyer: James Rogers
Account Supervisor: Peter Bosilkovski
Advertiser's Supervisor: Matt Bruhn
Account Manager: Jodi Mcleod

Nice set of ads.

The visual doesn't really connect with the line.

This doesn't really give a good example of taste...

I agree with Jaap; it's not appealing.

Mmm. Cliche for the 'evil' snake in the context of the Bible. Good and evil, or a perfect blend of scales and fur, or venom and mouse droppings. Right tag line but not the best expression if it here as it doesn't say good and evil. In any case, wouldn't poison and perfection or some other contrast work harder?

nice art design and concept also

I have to say this is probably one of the best Art Directed ad campaigns I've see in yonks!!!
The idea isn't that good though...
The Art Director is definitely hired...
Well done!!!