Agency Network: 
November 2014
Diabetes Association of Sri Lanka:  1 in every 6 seconds
Diabetes Association of Sri Lanka Print Ad -  1 in every 6 seconds


Print advertisement created by Saatchi & Saatchi, Sri Lanka for Diabetes Association of Sri Lanka, within the category: Public Interest, NGO.


Tobacco is highly addictive. You love the way it makes you feel, the satisfaction it gives. You crave it. You need it to get through the day. It stimulates an integral part of your brain. It silently narrows your blood vessels, leading to more complications like heart disease and stroke. Somewhere in the world, it takes a life every 6 seconds.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Carlos Anuncibay
Creative Director: Asanka Ilamperuma
Art Director / Copywriter: Piyumi Wickrama
Copywriter: Anis Mustafa
Senior Account Executive: Dionne Weeraratne
Photographer: Luxshmanan Nadaraja
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Pete R.'s picture

Nice and simple in a good way.

Pete R.
Activity Score 3412
halaby87's picture


Activity Score 10396
kleenex's picture

WOW!! Solid ad.

Activity Score 57885
Web Designer/Developer
Dzsoi's picture

If these facts are correct, this is an excellent and clear way to present them.

Activity Score 8609
sacrilegend's picture

Something very classic about this ad -- as if it leapt straight out of the pages of some magazine in the 1950s. Which is to say, it's excellent.

Activity Score 3394
Liviu's picture

i like it but is not easy to read. please better font color next time.

Activity Score 4401
@minas_mars's picture

I had to read the copy to understand it, so not amazing but nice idea. Also it's excess sugar that does all those things, so not exactly correct. You need to consume large quantities of sugar to become addicted.

Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

ttt's picture

Could be a lot better. But nice.

Activity Score 252
Creative Director |


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