Description
Print advertisement created by Havas, Brazil for DIA, within the category: Food.
Caption
DIA red pepper sauce. You go, but you come back.
Advertising Agency: Havas Z+, Brazil
Creative: Rodrigo Almeida
Creative Director: Manoel Zanzoti
Senior Art Directors: Danillo Ferrari, Tércio Alves
Senior Copywriters: Zé Ricardo Novoa, Alexandre Peregrino
Art Buyer: Alice Iamamura
Account Director: Anita Souza
Illustration / Image Treatment: Icarus CI
Media: João Sobrinho, Rodney Ulrich
Creative: Rodrigo Almeida
Creative Director: Manoel Zanzoti
Senior Art Directors: Danillo Ferrari, Tércio Alves
Senior Copywriters: Zé Ricardo Novoa, Alexandre Peregrino
Art Buyer: Alice Iamamura
Account Director: Anita Souza
Illustration / Image Treatment: Icarus CI
Media: João Sobrinho, Rodney Ulrich
Jul 22, 2014 - 4:55@minas_mars
This is "WOW" bad
Art Director at TBWA |
I'm gonna try say something positive
Jul 22, 2014 - 6:03LeeAnderson
So this sauce is "hellish" ?
I can understand the direction they want to go in, but it can be misinterpreted
Jul 22, 2014 - 8:47Uncertain
Horrible copy. Horrible concept. Horrible design.
Art Director |
Uncertain | Assumption is the Mother of All Fuckups
Jul 28, 2014 - 3:26Jaytesh
You go, But you come back?
Dafuq does that even mean?
Other at TI Cycles, Murugappa Group |
Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!
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