Description
Print advertisement created by Publicis, Chile for DHL, within the category: Transport.
Creative Directors: Rodrigo Figueroa, Sergio Rosati, Michael Honeyman
Art Directors: Tomás Neely, Israel Urrutia
Copywriter: Felipe Porte
Illustrator: Josefina Pro
get it, nice, could have been more evident in the execution (especially for the second one)
" Divine " concept, light in the sky is like god watching you, art direction is really well executed, so its a good ad for me !
So is the idea 'open up your world/opportunities'?
It's nice art direction.
One of the best art direction from last weeks!
Congrats guys!
Great art! Crap idea. Has nothing to do with DHL or their express service.
I guess if DHL delivers you the camera on time for your trip, they actually delivered you the memory and the pictures you've taken.
so it does make completely sence.
they delivered the last piece to make the experience complete (photgrapher) or to acutally start the experience (diving).
it looks good and does make the point. but it's nothing fresh. too many things have been done using the box analogy for DHL.
What's the idea here? Even judges need some help. #fail.
series only done for cannes.....just that
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