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Published/Aired: 
April 2007
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DHL:  Page
DHL Print Ad -  Page

Description

Print advertisement created by Shanghai, China for DHL, within the category: Professional Services.

Caption

International courier service express delivery guaranteed.

Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Art directors: Richard Zhou, Yoga Yu, Apple Lee, Yao Qiangang
Copywriter: Chen Rui
Photographer: Zhu Wenhui
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Guest's picture

wow!!!!

Guest
Guest's picture

I Like it, don´t mind if some of you will say it´s been done, bla, bla, bla, bla... Good idea, nice execution!

Guest
Zeus's picture

good work!!! very cool

Zeus
Activity Score 906
somewhere
Guest's picture

lovely...OnM, india did this idea for an NGO last to last year. But this also rocks.

Guest
Guest's picture

Don't know if it's good or bad, but it looks like a "Wish you were here" Pink Floyd Album cover rip off to me. Or maybe it's an homage. Tough to say.

Guest
Guest's picture

Yes, it does look very much alike.

Guest
Guest's picture

Done.

Guest
Guest's picture

Done comment: DONE!!!!!!

Guest
Guest's picture

cool

Guest
tirthomitro's picture

like, kick"f@#%&*g"ass!!! seriously kick"f@#%&*g"ass!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

it should have been NewYork on the other side or some location a little different. Just looks like the same place. but overall sweet idea

Guest
saidukaringa's picture

Can you explain again ..... about flipping the DHL logo
if you just print it will look different on white background..... so g me to print 100,000 pcs

Very Nice Idea

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

CC3's picture

Very nice, great demonstration of service

CC3
Activity Score 724
Creative Director |

---------------------
Good is the enemy of great.

Wordnerd's picture

nice but veeery expensive for a print ad (2 full ad pages plus one extra pvc page printed on both sides... wow). hate me, but an idea that expensive isn't that good

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Shot! Good One!

Guest
Reality Check's picture

Look up "brilliant" in the dictionary, and this ad should be pictured on the page.

Reality Check
Activity Score 2549
Emanresu's picture

They took the idea that a few other delivery services had used with the image of an open box and people exchanging an object rather quickly. However, Shanghai J&J Advertising Co. seems to have taken it a step further. Great work.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
silvi's picture

Creo que las dos fotos deberían haberse tomado en locaciones que representen dos lugares alejados del mundo. dos países diferentes. Así hubiera reforzado la idea de Internacional.

silvi
Activity Score 4172
Copywriter
Guest's picture

holy shit... from the thumbnail thought it was the cover for pink floyd's wish you were here... anyways...
AMAZING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest
G¨B's picture

100% Effective.

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
Guest's picture

I always enjoy a print ad that uses the medium in such a unique way.

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

excellent!

Guest
arslan722's picture

9.5/10

arslan722
Activity Score 81
Graphic Designer at Faisalabad
Guest's picture

great ad. photos look great and the message is very easy to understand. the only thing that makes it loose points for me is how expensive it would be to print. but well done! nice work.

Guest
pabloaotw's picture

As good as expensive.

pabloaotw
Activity Score 235
Art Director
Guest's picture

nice ad

Guest
Guest's picture

very very nice!!! an award winner for sure, but i don´t like the copy...

Guest
Guest's picture

nice

Guest
picntype's picture

Nice one. simple.. great!

picntype
Activity Score 175
Art Director
funky_frogii's picture

wonderful...........................loving it

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

alexander_bickov's picture

Very impressive

alexander_bickov
Activity Score 3281
just write's picture

Super cool..... brilliant... what an amazing idea... good execution...

just write
Activity Score 651
Copywriter at Banyantree communications
Davosk's picture

To book media like this in the first place, the idea has to be worth it. Luckily it's worth it. Nice stuff.
The talent are stiff just like the Pink Floyd cover.

Davosk
Activity Score 4811
Art Director
premc's picture

Fantastic !! Like it !!
8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

elyoshiro's picture

Hecho, es la misma idea de algo que ganó cannes hace años, no recuerdo si fue en el 2006 o 2005,
era un niño durmiendo en la calle, al voltear la página el niño quedaba sobre una cama.

Lo siento. pero es lo mismo.

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

elyoshiro's picture

Hecho, es algo parecido ganó cannes hace años, no recuerdo si fue en el 2006 o 2005,
era un niño durmiendo en la calle, al voltear la página el niño quedaba sobre una cama.

Lo siento. pero es lo mismo.

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

vos segui retocando tus payasos yoshiro, no hay que ser envidioso por no tener buenas ideas

Guest
firebug's picture
firebug
Activity Score 1113
shwet's picture

i just loved it........................i wll 2 buy d magzn for dat ad..............

shwet
Activity Score 103
jj institute of applied art |

shweta

Guest's picture

WowWowWowWowWowWowWowWowWowWowWowWow

Guest
Checho's picture

I dont have the link, sorry to all, but it was done, exactly the same for a NGO, in which you could see a little boy on one room and turning the page, with your help in another room much nicer.

Sorry but done... this is something for Joe!.

Checho
Activity Score 321
rolling.stone's picture

good idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

WOWOWOW
Super great

Guest
Guest's picture

It is so simple but effective about dhl focus on both sides. Sender and recipient. Great ad

Guest
Guest's picture

ffs its simple and its awsome.

Guest
Rooster's picture

Great work!

Rooster
Activity Score 125
Guest's picture

Awesome simple & Great idea

Guest
H. Fernández's picture

Great use of media,

love it!

H. Fernández
Activity Score 192
Copywriter at Zink !
Guest's picture

jus amazing !!!

Guest
Juan Cabral's picture

Seen it...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

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