Hammer

Agency Network: 
Published/Aired: 
May 2008
DHL:  Hammer
DHL Print Ad -  Hammer

Description

Art Director / Copywriter:Bruno Almeida

Print advertisement created by Ogilvy, Hungary for DHL, within the category: Professional Services.

Caption

Before you even think you need it.

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director: Gabor Spielmann
Photographer: Pal Nánási
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Highest Rated

triqaziz's picture

Guys...I am sorry but this is the grat copy in association with the visual
Gabor!!! you guys did a great

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

Davosk's picture

There's something wrong with the logic here.

Davosk
Activity Score 4811
Art Director
Wordnerd's picture

totally agree

Wordnerd
Activity Score 6692
Copywriter
ivan's picture

Styling is great. This flat does look like Eastern Germany at the time. Especially the jumper. ;)

ivan
Activity Score 12
Creative Director at Ads of the World
Checho's picture

Look the window and see the Berlin wall over there! I little bit old for this moment but okay. If they would use some fact that just past recently, for me, it would be more relevant and interesting.

Checho
Activity Score 321
nautylus's picture

not being a German or European, I didn't notice that subtle detail of the Berlin wall, the most important element to understand the ad...

nautylus
Activity Score 77
Creative Director at Y&R | Jeddah
takyuz's picture

nice but late

takyuz
Activity Score 120
Creative Director
triqaziz's picture

Guys...I am sorry but this is the grat copy in association with the visual
Gabor!!! you guys did a great

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

jorj's picture

delivering east to west

jorj
Activity Score 638
Art Director at Senior Art Director
phoamcor's picture

Nobody under 35 will get it.

phoamcor
Activity Score 1284
Signe_S's picture

Perhaps nobody from USA get it - but for European people this is a very large chapter of our history.

Signe_S
Activity Score 357
Art Director at My own company
esia's picture

iam under 35 and i get it instantly.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

adddd's picture

Me too.

adddd
Activity Score 95
Copywriter
LeeHarvey's picture

Nice ad!

LeeHarvey
Activity Score 3045
Creative Director
Rekker's picture

much to late
why not jerusalem?

Rekker
Activity Score 123
creative |

Say no more...

theanc's picture

Good concept but bad piece. It's really late now. There are a lot of other things they could come up with.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

silenciorn's picture

Very good, I think. Too complex, though. I think getting in a most recent fact would remove the iconic goal they intended. That may have politized it.

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

getconnected2001's picture

Thanks guys, only going through this discussion got the relevance of the ad!

Indian Ads Update!
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
Slum's picture

The poor positioning of the bicycle right next to the DHL box only further confuses the message here. Fundamentally the concept seems flawed. Maybe because it's suggesting DHL is actually the sender of the sledgehammer, rather than just the delivery service.
Also the guy looks like Christopher Lambert, sitting there wondering which f**kwit screenwriter replaced his Highlander sword with a stinking hammer.

Slum
Activity Score 52
Ogrevy
ZeOrb's picture

Did that massive sledgehammer come out of that Toblerone shaped box?

ZeOrb
Activity Score 24
Graphic Designer - Apavou Hotels
unaquestionediali's picture

cool idea. nice shots.stupid comments.

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
-----------------------------

ACreativeSpirit's picture

Its to celebrate the 20th anniversary of the fall of the berlin wall. They're not too late.. but yeah maybe the younger viewers wouldn't get it right away

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

ACreativeSpirit's picture

Its to celebrate the 20th anniversary of the fall of the berlin wall. They're not too late.. but yeah maybe the younger viewers wouldn't get it right away

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

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