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Great Wall of China

Campaign
Agency Network: 
Published/Aired: 
June 2017
DHL: Great Wall of China

Description

With this direction, we wanted to hit 2 birds with 1 stone. We wanted to highlight the spirit of Ramadan, tying it into DHL - a global band. At the same time, our DHL client also wanted to promote a special Ramadan offer. With all that in mind, we decided to tie everything together by communicating with our audience that Ramadan is truly global, and that they can send their loved ones abroad some Ramadan love and spirit, with the help of DHL and their special promotion. This is why the visuals simply showcase very traditional, Ramadan elements dispersed around various places, around the world.

Print advertisement created by Kijamii, Egypt for DHL, within the category: Professional Services.

Caption

DHL Sends You Ramadan

Advertising Agency: Kijamii, Cairo, Egypt
Art Director: Ahmed Moheeb Yehia
Copywriter: Mary Aravanis
Graphic Designer: Mohamed Osama
Senior Account Manager: Ghada el Emam
Account Executive: Marise Melek
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Filipp Paster's picture

This ad is gonna have more than one meaning to people in different countries. Not sure.

Filipp Paster
Activity Score 122
Copywriter |

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