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andylefty's picture

It's a bit of a giggle.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

That's very funny and memorable. I can't look at a DHL box the same way again.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kreankak's picture

I don't understand . Why are there frogs in the box .

Activity Score 41
sambuca's picture

maximize the picture, than you might see it...

Activity Score 1066
Art Director at tolingo GmbH
baliquez's picture

IMHO caring and function. I like it.

Activity Score 99
Art Director
gbl's picture

why frogs? why not baloons? Too forced, I dont see any excuse to put frogs inside dhl box.

Activity Score 451
kleenex's picture

I am with you on this...

Activity Score 52752
Web Designer/Developer
stickynotes's picture

The frogs are just a new (funny!) visual to recycle an old idea. I'm pretty sure that the client would not run this print in daily business.

Activity Score 1094
lixsmk1's picture

I see two msgs from this clever ad.

1) As you see your package is safe with DHL.

2) Second msg is protecting the Environmental : "No matter what, we know how to protect."
Water is the only non living entity of an eco system and frogs survive in water. Frogs are very important to the ecosystems in which they live. They control bugs and help keep the ecosystem in balance. They are an ancient life form approximately 190 million years old and closely linked to Chinese culture as one of the 5 poisonous animals.

Reasons to have Frog in this ad can be

1) Significance of frog in the Chinese culture
2) One Chang might have had the Taiwanese drama with exceptionally high rating 'The Prince Who Turns into a Frog' in mind

Activity Score 79
Other at Ramtech Electronics Limited
stickynotes's picture

Your 2nd point made me laugh. Why on earth should that be the message of this ad?

It uses frogs, yes, but they are stuffed in a dark box, without food and much space to move and now they're gonna be shipped away..
If anything, it looks like DHL doesn't care about animals, as long as the products are save.

Activity Score 1094
Jackbr's picture

I pay for frog?

Activity Score 1500
Art diretor |


CACAHD's picture

that's fresh, nice one!

Activity Score 2188
Art Director
vote4pedro's picture

Free dead frogs with every package.

Activity Score 4601
Roger Keynes's picture

This speaks beautifully to their market. Nice work, Taiwan. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NicoCiego's picture

Nicely done! congrats.

Activity Score 1033
Art Director at Quezon City Philippines
Shrinivas D's picture

What else if tortoise could have been used?

Shrinivas D
Activity Score 26
Graphic Designer
quantup's picture

will be too heavy LOL

Activity Score 14
Shrinivas D's picture

ya got it, but my concern is only with the protection, since the back of tortoise is hard and on the other side it's that was more rational...I think.

Shrinivas D
Activity Score 26
Graphic Designer
curguy24's picture

I love this ad as it is! It's funny and definitely memorable. It is something that I would show to my friends and see how they will react once they see it. Its funny when people try to decipher the ad as if it is an ancient stone writings. Why frog? Because frogs are very soft and eye catching.

Activity Score 37
Art Director at DAY MEA
Hadrons's picture

Serve the purpose. I like the concept & delivery
.Side effect: I might use DHL next time...

Activity Score 6041


wonwaywoo's picture


Activity Score 91
Art Director at adk guangzhou