Elephant

Campaign
Agency Network: 
Published/Aired: 
June 2008
DHL:  Elephant

Description

Print advertisement created by Adams, Egypt for DHL, within the category: Professional Services.

Advertising Agency: Adams Advertising, Cairo, Egypt
Creative Director / Art Director: Ahmed Nabil
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Highest Rated

zlyuk's picture
zlyuk
Activity Score 156
Creative Director at Creative Right Agency
jazarah's picture

nice campaign

jazarah
Activity Score 1262
adcook's picture

Bad campaign.

adcook
Activity Score 156
Other
Wordnerd's picture

boring campaign

Wordnerd
Activity Score 6692
Copywriter
Rabubi's picture

These comments are typical of the morons on this site. If you don't like it, explain why.

Rabubi
Activity Score 560
Copywriter
adcook's picture

Cheers for your insightful comment Rabubi. Did you have anything to do with these at all? If so please enlighten us all on what this campaign is trying to communicate.

Anyway, here's my explaination you apparently need of why I think its a bad campaign.

This campaign makes no sense at all because if they are trying to communicate that DHL makes light work of heavy things (which is all I assume they are attempting to), then the fail because making these animals small on the page does not communicate lightness. Or does it?

Also why animals?

Are giraffes symbolic for heavyness? Not where I come from, tallness perhaps - but not lightness.

adcook
Activity Score 156
Other
consolidated.db's picture

BAM!

consolidated.db
Activity Score 545
Copywriter at Ad Land
purplerodent's picture

Mindhunter: WTF no idea, bad art directions and i think you are the moron, its just bull, that's what this campaign is. DHL has done and had great ads, untill this shit got out and just ruined a great spree of great ads..

purplerodent
Activity Score 123
Art Director |

Mindhunter

zlyuk's picture
zlyuk
Activity Score 156
Creative Director at Creative Right Agency
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